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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati Levante will borrow Chrysler Pacifica Hybrid's PHEV powertrain

The plug-in hybrid tech from the 2017 Chrysler Pacifica Hybrid minivan will move seriously upmarket into a future version of the Maserati Levante crossover. The PHEV model should arrive around early 2018 or possibly the end of 2017, division boss Harald Wester told Motor Trend. Wester was blunt about the reason for using the minivan's powertrain. "A standalone program would be suicidal so we have to look at FCA," he said to Motor Trend. However, he expects the PHEV to comprise a tiny portion of the luxury CUV's sales volume – possibly as low as six percent. The Pacifica Hybrid will be the first PHEV minivan in the US when it arrives in the second half of 2016. The powertrain combines a 3.6-liter V6 that runs on the more efficient Atkinson cycle, and two electric motors, which are in the gearbox. A 16-kWh lithium-ion battery under the floor stores the energy for the system. Chrysler estimates the setup can carry the minivan 30 miles purely on electric power and achieve 80 MPGe. The first examples of the Levante should arrive in the US in August, according to Motor Trend. Maserati plans initially to offer its luxury crossover here with two twin-turbocharged 3.0-liter V6s. Base models use a version with 350 horsepower and 368 pound-feet of torque. The S trim gets some extra grunt thanks to a tune that makes 430 hp and 427 lb-ft. Both models come with an eight-speed automatic transmission, all-wheel drive, and a limited-slip differential. The Maserati will have a fleet of posh, European crossovers to fight against, and the PHEV will possibly offer an edge to entice a few green-minded, wealthy customers. Related Video:

Fiat seeking autonomous partnerships with Uber and Amazon

If Fiat Chrysler Automobiles CEO Sergio Marchionne can't find another automaker to partner with, he'll have to look elsewhere. Like, outside the traditional automotive industry entirely, if recent reports are to be believed. According to Bloomberg and Business Insider, Fiat is pursuing relationships with Uber and Amazon for self-driving vehicles. This news comes shortly after FCA announced an official tie-up with Google to turn 100 Chrysler Pacifica minivans into autonomobiles. Uber might want to venture into self-driven vehicles for its ride-hailing service, cutting out the expense of human drivers. For its part, Amazon could use autonomous vehicles for deliveries from its online shopping destinations. FCA's interest in these endeavors seems to revolve around their vehicles being used as platforms for software and bespoke hardware setups created by the tech companies. There's no indication of what vehicles FCA would provide to either Uber or Amazon, but something minivan shaped could capably serve both the ride-sharing and package delivery service industries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Bloomberg, Business InsiderImage Credit: Jeff Kowalsky/Bloomberg via Getty Green Chrysler Fiat Transportation Alternatives Technology Emerging Technologies Autonomous Vehicles Uber Sergio Marchionne FCA Amazon