2002 Chrysler Prowler on 2040-cars

Auto blog

Fiat Chrysler halts European production as coronavirus hits demand

MILAN — Fiat Chrysler Automobiles (FCA) is halting production for two weeks at most of its European plants to help protect staff against the coronavirus pandemic and adjust to a slump in demand, the Italian-American carmaker said on Monday. Italy has been the European country worst hit by the crisis and the first to enforce a nationwide lockdown, which has now been replicated by Spain and, to a lesser extent, by France as the virus sweeps through the continent. With all non essential services closed, including car dealers, and people forced home except for strict working needs, many forecast a heavy fall in car sales in March. FCA — which according to analyst estimates produces around 25% of its vehicles in Europe — said the suspensions through March 27 would allow it "to effectively respond to the interruption in market demand by ensuring the optimization of supply." Ferrari, meanwhile, said it closed its two plants until March 27. Ferrari said it had so far ensured production continuity, and it already implemented all the health measures decided by the Italian government at the two sites, in hometown Maranello and in Modena. But it was "now experiencing the first serious supply chain issues, which no longer allow for continued production." Marco Opipari, an analyst at Fidentiis, said a few weeks of closures was not a big problem in an over-supplied European auto industry and lost production could be recovered later on. "The real problem is on the demand side, people are not buying cars now, and sales volumes are expected to be very bad in March, with a real impact on automakers' earnings," he said. FCA said in a statement that production for its FCA Italy and luxury Maserati units would stop for two weeks, extending a temporary closure period already planned for some Italian facilities. Affected plants are Melfi, Pomigliano, Cassino, Mirafiori, Grugliasco and Modena in Italy, Kragujevac in Serbia and Tychy in Poland. The FIOM union said FCA's decision was "necessary". The carmaker said the freeze would help it to resume activity promptly once market conditions allow it. "The group is working with its supply base and business partners to be ready to enable our manufacturing operations to deliver previously planned total levels of production despite the suspension when market demand returns," it said.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

1963 Chrysler Turbine Car is for sale, and it's the coolest car you can buy

If you have a lot of money, there are a lot of really wild and exciting cars to choose from. But I feel confident in saying that none of them, none of them, can come close to being as brilliantly badass as this 1963 Chrysler Turbine Car, first spotted by Barn Finds, which, yes, is actually something you can buy and own. And even drive! Here's a quick recap of the Turbine Car in case you're unfamiliar. Back in the 1960s, Chrysler was researching turbine engines for vehicle propulsion, and to get an idea for how well they would work in the real world, they built 5 prototype cars followed by 50 production models. Those latter models did a tour to just over 200 families, each of which spent 90 days driving the cars. According to Motor Trend, the engine produced 130 horsepower and 425 pound-feet of torque, and it was paired with a three-speed automatic. Afterward, the cars were returned to Chrysler, which eventually decided that turbine engines weren't the way of the future. According to Hyman Ltd., the company selling this example, only nine Turbine Cars were spared the crusher, and six were sent to museums. This was one of the cars Chrysler held onto, and it was occasionally loaned to executives and such. It was then sold to William Harrah for his collection and museum near Reno. It later was sold to the founder of Domino's Pizza, and then to the latest owner, Frank Kleptz. Kleptz then worked with GE Engine Services to rebuild the engine and make the car run again. As it sits, the car features its original paint, trim and interior. It comes with spare parts and various documents. And of course it oozes cool, from the whistling engine under the hood to the jet-inspired, Ghia-built body and sleek interior. Plus, you can be sure you won't see another one on the road, unless you happen to be cruising by Jay Leno's garage in Burbank, Calif. It really doesn't get cooler than this. Hyman hasn't listed a price for it, but we're sure it will sell for a massive amount, and it would probably be money well spent. Correction: A previous version of this story incorrectly stated that Bill Harrah's car collection was in Las Vegas, it was actually near Reno. The text has been updated to reflect this. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.