1990 Chrysler Imperial In Beautiful Condition With A Low Reserve on 2040-cars

Auto blog

NHTSA closes book on Jeep 'trailer hitch' recall after all

After much debating and hand-wringing, the National Highway Traffic Safety Administration now says it has "no reservations" with Chrysler's plan to recall certain Jeep Liberty and Grand Cherokee models over concerns that their fuel tanks, which are located behind the rear axle, could rupture or leak in the event of a rear impact. The longstanding argument between the two entities saw Chrysler openly defy the Feds after a request to recall 2.7 million units back in June.
Chrysler's "voluntary campaign" will instead see it recall 1.56-million 1993-2004 model year Grand Cherokee SUVs, along with 2002-2007 Liberty models. Affected vehicles will get a trailer hitch installed free of charge, which Chrysler says will provide an additional degree of protection for the fuel tanks in the event of a crash. Jeeps with Mopar-branded hitches or hitches that were installed at the factory aren't affected by this recall.
Chrysler's argument throughout this battle has been that the Jeeps in question are no more susceptible to fires than comparable vehicles from the same time period, a position that NHTSA has seemingly arrived at as well. "Those vehicles performed at a rate similar to their peers. That is the keystone analysis as to whether something poses an unreasonable risk to safety," said outgoing NHTSA boss David Strickland during an interview with the The Associated Press.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Shasta County woman leads police on totally groovy chase

Would you lead police on a high-speed chase through town for a Scooby Snack? A Shasta County woman did just that over the weekend in her very own Mystery Machine. On Sunday, March 6, a Shasta County probation officer contacted the Redding, CA police department about Sharon Kay Turman who was wanted for violating probation, PIX 11 reported. After a short search, police located Turman near the intersection of California and Shasta streets at the wheel of a 1994 Chrysler minivan painted up like the Mystery Machine from Scooby Doo. Redding police attempted to stop Turman, but she apparently had an important mystery to investigate and she fled the scene. She sped down South Market Street with Redding Police in hot pursuit, running a red light and hitting four other vehicles in an intersection. This didn't stop the Mystery Machine however, and RPD broke off their chase as she entered southbound Highway 273. A California Highway Patrol helicopter picked her up on Hill Drive just north of Anderson, CA and she was pursued through town by Anderson PD at speeds in excess of 100 mph. She eventually abandoned the Mystery Machine on California Highway 36 and fled on foot. Turman's whereabouts, and the status of the Scooby Snacks, are currently unknown. She is wanted by both the Redding Police Department and Shasta County Probation. Both agencies told KRCRTV that they are asking anyone with information regarding her whereabouts to contact them. Related Video