1961 Chrysler Imperial Crown Southhampton 4dr. Hardtop on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Hot sales have Detroit automakers shortening summer shutdowns

Back in May, there was speculation that the Detroit Three automakers would maintain or perhaps even extend their traditional summer shutdowns, mostly due to a bitingly cold winter that saw below-freezing temperatures infiltrate the southernmost reaches of the US, putting a chill on auto sales. Now, though, the numbers are in, and thanks to some promising sales figures, it looks like some domestic line workers are going to be working clear through July, in some cases.
According to Automotive News, Ford has slashed its traditional two-week hiatus for factory workers in half at four of its plants, while both Chrysler and General Motors will keep factories running nonstop (two plants in Chrysler's case and a third of GM's factories).
This is, as we said, thanks to some positive numbers. Chief among those is the Seasonal Adjusted Annual Rate, which was at an eight-year high of 17 million units. Individual figures were less promising. GM, embroiled in its recall scandal, still saw a one-percent increase while Ford dropped six percent in year-over-year sales. Chrysler was the big winner, though, with a nine-percent jump in June.

Chrysler Pacifica Hybrid recalled over fire risks

WASHINGTON — Chrysler parent Stellantis is recalling 19,808 plug-in hybrid minivans and urged owners to stop recharging them, after reports of 12 fires in parked vehicles. The automaker said the recall covers 2017-2018 Chrysler Pacifica Hybrid vehicles. All were parked and turned off, while eight were connected to chargers. Stellantis said it was unaware of any related injuries or accidents. Stellantis is advising owners to refrain from recharging the vehicles and to park them away from structures and other vehicles. The automaker said it is working to confirm the cause of the fires. Owners can keep operating the vehicles using the internal combustion engine. The National Highway Traffic Safety Administration declined to comment. The recall comprises 16,741 vehicles in the United States, 2,317 in Canada and another 750 outside North America. Other automakers have faced fire issues with plug-in hybrid or full electric vehicles. General Motors halted production of its Chevrolet Bolt electric vehicle in August and has extended that halt through the end of this month. The largest U.S. automaker in August widened its recall of the Bolt to more than 140,000 vehicles to replace battery modules after a series of fires. GM has also indefinitely halted retail sales of new Bolt vehicles. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.