2015 Chrysler 200 S on 2040-cars

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Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.

The Plymouth Prowler was so cool you could get a Prowler-shaped trailer for it

Like many car enthusiasts, we at Autoblog have a tendency to spend our free time browsing online car listings for unusual vehicles. One of our editors' latest finds is this 1997 Plymouth Prowler with less than 300 miles on the clock. And as we looked at it and discussed it in our work chat room, we were reminded just how cool the Prowler was. It was one of the rare automobiles to go from concept to reality almost unchanged. It was even more remarkable Chrysler pulled it off considering its open wheels, aluminum chassis and dramatic body work. The 1997 model year was the very first for the Prowler, and it was only offered in the metallic purple that the show car wore. That show car made its debut in Detroit in 1993. You can see it in the photo above. Besides some tweaked bumpers and reworked headlights, they're hard to tell apart. The Prowler, inspired by hot rods like custom 1932 Fords, helped kick off the retro craze of the late 1990s and early 2000s, leading to Chrysler's own PT Cruiser and other vehicles such as the VW New Beetle, BMW-built Mini Cooper and Ford Thunderbird. The production car boasted some impressive technology, but it also had a number of drawbacks. It featured an aluminum chassis, and it had a rear-mounted transmission connected to the engine via a torque tube similar to the contemporary C5 Corvette. On the flip side, this hot rod-inspired roadster ended up with a 3.5-liter V6 making 214 horsepower, rather than a rumbly V8. This was because there wasn't room in the narrow nose for a V8. It was also saddled with a four-speed automatic, the only available transmission. The interior, while having cool hot rod touches like the body-color instrument panel, AutoMeter tachometer on the steering column and stylish hoops on the seats, was plasticky and sourced heavily from the Chrysler parts bin. These were issues on a car that cost the equivalent of nearly $60,000 in today's money. Chrysler did make efforts to improve the Prowler over time. The most significant improvement was the introduction of a high-output V6 for 1999 making 253 horsepower, which actually resulted in acceleration appropriate for a performance car at the time. Then again, it still had that four-speed automatic. Plymouth also offered the car in a variety of colors and some special editions with two-tone paint. The one sad thing about the Prowler is that Chrysler recognized some of the shortcomings of the car, and it even built a show car that fixed the issues.