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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM is training more first responders for EV emergencies in the U.S. and Canada

GM is training more first responders to be able to handle emergencies involving electric vehicles. The automaker is "significantly expanding" its EV First Responder Training program in the United States and Canada as electric vehicle sales continue to grow. Its initiative will primarily focus on training firefighters and equipping them with the necessary knowledge about full electric vehicle technologies. GM says it's hoping to dispel misconceptions when it comes to handling EVs in emergency situations. One of those misconceptions is that water is dangerous around EV batteries — turns out the recommended way to put out lithium-ion battery fires is by using copious amounts of water.  Andrew Klock, a senior manager of education and development at the National Fire Protection Association (NFPA), said: "The best way for the public and private vehicle fleet owners to rapidly adopt EVs is to train firefighters and emergency responders on how to handle incidents involving battery powered vehicles. The fire service has had more than 100 years to gain the knowledge needed to respond to internal combustion engine fires, and it is critical that they are now educated on EV safety." The NFPA held trainings of its own that had benefited 300,000 first responders, but it believes more than 800,000 members of the community still need further training.   GM previously piloted the program in southeast Michigan, but now it's conducting training events across Michigan and in Fort Worth, Texas, as well. Later this summer, it's bringing the program to metro New York City and Southern California. Participants will have to attend four-hour sessions, with up to two per day, held in various venues, such as fire houses and dealerships. Interested first and second responders can register through the program's dedicated website and earn a certificate from the Illinois Fire Service Institute if they score higher than 70 percent on the learning assessment by the end of their training.  The automaker already has a few EV models on the market, including the Chevy Bolts, the GMC Hummer EV and the Cadillac Lyriq. It has huge electrification plans for the future, though, and training responders could help make potential customers more receptive to the idea of switching to electric vehicles. GM aims to launch 30 EV models by 2025 and to exclusively sell EVs ten years after that. Related video: Green Cadillac Chevrolet GM GMC Safety Electric

Chevy Volt, Nissan Leaf go nearly the same all-electric miles a year

Range anxiety? What range anxiety? The concept is a foreign one to those driving Chevrolet Volt extended-range plug-ins, and as a result, that vehicle's all-electric driving miles are actually pretty close to that of the all-electric Nissan Leaf. Such were the findings of a study conducted by the Idaho National Laboratory (INL), which tracked about 8,700 cars during a three-year period, including a bunch of Volts, Leafs and Smart ED electric vehicles. In short, even though the Volt's all-electric range of about 38 miles is less than half that of the Leaf's, the Volts' collective all-electric driving was just six percent lower than the Leaf's (the next-generation Volt will be even more electro-generous, with a 50-mile range). The logic makes sense considering typical US driving habits, in which a vast majority of people commute less than 35 miles a day. Additionally, Volt drivers obviously have no fear of running out of electricity, so they were far more likely to max out on that range than some Leaf drivers. Overall, the average Leaf is driven about 15 percent less than the national average of about 11,300 miles a year for all vehicles, while Volts are driven about eight percent more. Of all those Volt miles, about 81 percent were in all-electric mode. Additionally, Volt drivers recharged about 1.5 times a day, while Leaf drivers recharged about once a day, and about 85 percent of that charging was at home. As for non-home charging, about 20 percent of the vehicles accounted for 75 percent of the station use, so folks are definitely creatures of habit. Check out the INL's 22-page report here for more interesting details. Related Video: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos Related Gallery 2016 Nissan Leaf View 30 Photos News Source: Idaho National Laboratory via Hybrid Cars Green Chevrolet Nissan Electric Hybrid extended-range plug-in