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Six-week production shutdown planned for 2016 Chevy Volt

It's no surprise that GM is winding down production of the first-gen Chevy Volt as it prepares to start building the second-gen for a launch in the second half of this year, but for now, things are proceeding as planned, according to Chevrolet spokesperson Michelle Malcho. Malcho told AutoblogGreen that GM "is still making first generation Volt" and that there has been no announcement about when that will change. The only details she would divulge is that, "It will be this summer." "Halting Chevrolet Volt production in anticipation of the all-new 2016 model year is a smart move for GM," Akshay Anand, an analyst at Kelley Blue Book's KBB.com, said in a statement. "[The move] allows for less inventory and incentives on the outgoing model. Hybrid and alternative fuel vehicle sales have been declining for some time now, with gas prices well below the summer prices of 2014." Volt production will cease in the weeks before the traditional two-week auto plant shutdown over the July 4 holiday. A high inventory of Volts is a factor in the production cuts, but not the only one, Malcho said. The plant construction, engineering changes and pre-production plans for the new Volt and CT6 all were part of the decision, she said. Nationwide, there is about a 200-day supply of Volts on dealer lots (roughly 100 days in California, the car's biggest market), according to the Detroit Free Press, which says there will be a six-week retooling period (twice as long as normal, but other sources say the shutdown will be four weeks long) at GM's Hamtramck plant this summer to get ready for the second-gen model. The 2016 Volt will get an increase in all-electric range to 50 miles and will then get 41 miles per gallon when the battery runs out. It also has a fifth seat that straddles the battery tunnel and a larger li-ion battery. Related Video: The AP contributed to this report. Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM, Detroit Free Press Green Plants/Manufacturing Chevrolet Electric Hybrid

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Personal testimonies show real-world effect of plugging in with Chevy Volt

At this point, there are tens of thousands of individual stories about what it's like to live with a Chevrolet Volt. But it also remains informative to take a look at one of these in depth. For example, one Atlanta-area Volt owner says he's cut his cents-per-mile ownership costs by almost 40 percent compared to his previous car primarily because of his ability to drive almost all the time on electric power. Jeffrey Cohen told Clean Technica that he put about 14,000 miles on his Volt extended-range plug-in hybrid for the year that ended October 2013, and that more than 92 percent of those were on electrons. He estimates his "lifetime" miles per gallon rating at a whopping 384 mpg, a figure pushed upward by the fact that he installed a Level 2 charger at home while his employer added an external 110-volt charger at work. Cohen is spending 45 cents a mile for his car, compared to 73 cents in his Infiniti M35. As a result, he's spending 45 cents a mile for his car, compared to 73 cents a mile with his prior vehicle, an Infiniti M35. About two-thirds of those Volt costs are for the $349-a-month lease payments, while 15 percent is insurance, 11 percent is for the charger and seven percent for the gas and electricity that actually powers the car. Helping lower that last figure is an overnight electricity rate that's about 10 percent of Cohen's daytime rate. Chevy parent General Motors hopes such testimonies will re-trigger sales for the Volt in 2014. Last year, GM sold 23,094 Volts, down 1.6 percent from 2012. We expect our readers have similar stories they'd like to share in the Comments. Related Gallery 2011 Chevrolet Volt: Review View 22 Photos News Source: Clean TechnicaImage Credit: Lead image: AP Photo/Jae C. Hong Green Chevrolet GM Electric running costs