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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

GM: Without LG Chem, we couldn't build Bolt EV [UPDATE]

It's absolutely no surprise that General Motors has a thing for LG Corp. The Detroit automaker and the Korean parts supplier have been working in public on electric vehicles ever since it was announced that LG Chem would supply the battery cells for the Chevy Volt in 2009. LG Chem was even named GM's 2010 Supplier of the Year. But, yesterday, the connection between the two companies was strengthened with the announcement that LG Electronics would be supplying a number of components for the upcoming Chevy Bolt electric vehicle. The Bolt is expected to be able to go about 200 miles and will carry a price tag of about $30,000 (after incentives) when it arrives in 2017 or so. LG's new components can be found almost everywhere in the Bolt. They include the battery pack and the battery heater, a new motor, the power inverter module, the electric climate control system compressor, the on-board charger, high-power distribution module, the accessory power module, and power line communication module. Oh, and then there are LG Electronics' advanced display technologies like the new instrument cluster and a new infotainment cluster. LG Electronics also supplies parts for the 4G LTE OnStar system, just like it does in other new Chevys. If that all sounds like a lot of components to you, you're right. Mark Reuss, GM executive vice president of global product development, purchasing and supply chain, said that without the expanded relationship with LG, GM would not be able to bring the Bolt to market (insert old ironic quote link here). "I think GM was lacking that [electrification knowledge] in a very complete way for many years, I'll just be frank about that," Reuss said. "I also think that on an electrified basis, this requires a long-term commitment and trust that sometimes is violated on a more short-term, regular, traditional basis. I think we have found something completely different with LG and I think that has become a widely talked about and duplicated want from our purchasing and corporate standpoint with our supply base." The "this" that Reuss is talking about here is the OEM-supplier relationship, something has evolved with the LG-GM situation. Previously, the automaker-supplier relationship used to be more like a dictator telling underlings what he needed, Reuss said, and that was a bad idea. "Today's competitive landscape requires a different approach, especially in electrified vehicles," he said.

2016 Chevy Camaro Convertible gets cleaner looks, improved refinement [UPDATE]

UPDATE: We have live photos from the reveal. Scroll to the bottom of the story and check them out in the Related Gallery. Back in May, Chevrolet introduced a redesigned Camaro. Now, and not at all surprisingly, the Bowtie brand is showing off the latest Camaro convertible, based on the coupe that debuted on Belle Isle in Detroit. From the beltline down, this is the same car that was so well-received last month. But above the waist, there's an all-new, fully automatic canvas roof that can be raised and lowered at speeds up to 30 miles per hour. On top of that, owners will be able to drop the roof remotely by simply pressing a button on the key. Chevy does not, however, say if this new convertible roof is lighter than last year's top. The biggest change for the Camaro convertible, though, is something we've long yearned for – a proper hard tonneau cover that deploys over the folded roof. The current muscle car's roof fabric has the unpleasant tendency to flap in the breeze. The new droptop shouldn't have that problem, and will likely boast an even cleaner top-down profile to boot. Like the hardtop, though, the Camaro convertible does benefit from the same lightweight structure, that helps trim "at least" 200 pounds of body fat. It should also make use of the same powertrain lineup, with a turbocharged four-cylinder, a 3.6-liter V6, and a 6.2-liter V8 with six-speed manuals or eight-speed automatic transmissions spanning the lineup. "From the beginning, the Camaro's architecture was developed to incorporate a convertible with uncompromised driving dynamics," Camaro chief engineer Al Oppenheiser said in the attached release. "Customers will appreciate what they don't feel: quivers, cowl shake or an under-damped chassis typically found in a four-seat convertible." Increased refinement, a cleaner look, better driving dynamics and a more usable convertible roof? We're looking forward to you 2016 Camaro convertible. Chevy claims the new car arrives in "early 2016," which means we should plan on seeing this droptop at the typically cold and snowy Detroit Auto Show. Until then, check out the full press release from Chevrolet. Related Video: Chevrolet Lifts Lid on 2016 Camaro Convertible Segment's most advanced top is fully automatic, with refined appearance DETROIT – Let the sun shine in. Chevrolet will offer a convertible model of the all-new 2016 Camaro, featuring the segment's most-advanced top.