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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory

General Motors is laying out some serious green to maintain the Chevy Corvette's expansive color palette. The automaker is breaking ground on a new paint shop this summer that's part of a $439-million investment to upgrade the 34-year-old Bowling Green, KY, factory that builds the Stingray. The massive new structure will total 450,000 square feet, nearly half the size of the current 1-million square-foot facility. Construction is expected to take two years and won't impact Corvette production. The upgrades include new robots that save paint and create a better finish, longer, more efficient ovens to bake in the finish, and LED lighting. There's also a dry scrubbing booth technology with a limestone handling system that eliminates waste. GM has invested $135 million in the factory in last four years for the changeover to build the C7 and to relocate its Performance Build Center to Bowling Green. The improvements continue to modernize the Kentucky factory, which has become a tourist attraction in its own right, as more than 56,000 enthusiasts visited it last year. The upgrades are part of a $5.4-billion investment GM confirmed in April that will remake its US footprint in the next three years. The Bowling Green expansion underscores GM's continued commitment to the Corvette, which sold nearly 38,000 copies around the world last year, an eight-year high. "With this major technology investment, we can continue to exceed the expectations of sports car buyers for years to come," North American manufacturing manager Arvin Jones said in a statement. OTHER NEWS & NOTES Takata recall hits 34 million vehicles The National Highway Traffic Safety Administration expanded the Takata airbag recall to an almost unthinkable 34 million vehicles on Tuesday. The recall is part of an agreement reached by the two sides where Takata admitted some of its airbag inflators have a defect, and the deal compels the company to comply with all future regulatory actions and investigations. Takata's airbag inflators were produced with "a propellant that can degrade over time" and lead to ruptures, NHTSA said. Six deaths have been attributed to the flaw worldwide. Investigations conducted by Takata, automakers, and others have not determined the exact cause of the inflator problem, but NHTSA said moisture appears to alter the propellant's chemical structure. It then ignites too rapidly, creates too much pressure that ruptures the inflator, and blasts shards of metal at passengers.

Jeff Gordon to pace Indy 500 in Corvette Z06

The Chevrolet Corvette has served as pace car for the Indianapolis 500 more than any other vehicle in the century-long history of the race. And this year it'll be at the front of the pack again in the form of the Corvette Z06 driven by Jeff Gordon. With 650 horsepower on tap, the Z06 is among the fastest, most powerful cars ever to serve as pace car for the Greatest Spectacle in Racing – right up there, at any rate, with the ZR1 that led the field in 2012 and the Viper GTS from 1996. For this year's race, it's been decked out in white with special graphics, strobe lights and a red interior. The 99th running of the race will mark the 13th time a Corvette has been tapped for the honor. Gordon, a name better known to NASCAR fans, but certainly no stranger to the track, will handle driving duties. The four-time Sprint Cup champion has won the Brickyard 400 no less than five times, including the very first time it was held back in '94. No driver has won at Indy more than Gordon – a record he shares with Michael Schumacher, who won the US Grand Prix there five times. (AJ Foyt, Al Unser and Rick Mears share the record for Indy 500 victories at four apiece, in case you were wondering.) It'll be a busy Sunday for Gordon, who will also be competing in the Coca-Cola 600 at Charlotte on the same day. Jeff Gordon to Drive Corvette Z06 Indy 500 Pace Car Five-time Brickyard winner will lead pack for 99th running of the Indianapolis 500 2015-04-29 INDIANAPOLIS – Five-time Brickyard 400 winner and four-time NASCAR Sprint Cup champion Jeff Gordon will drive a Corvette Z06 pace car for the 99th running of the Indianapolis 500 mile race, May 24 at the Indianapolis Motor Speedway. It is the 13th time a Corvette has served as the official pace car, dating to 1978, and the 26th time a Chevrolet has led the pack for "The Greatest Spectacle in Racing." Corvette has served as the pace car more than any other vehicle in the race's history. Gordon, who grew up in nearby Pittsboro, Ind., is no stranger to the Indianapolis Motor Speedway. In 1994 he won the inaugural Brickyard 400 – the first-ever NASCAR race at the Brickyard, and has visited the winner's circle there four more times. That makes him one of only two five-time winners at Indy in any series. Michael Schumacher won five Formula One races there. "It's great to have Jeff Gordon serve as this year's pace car driver," said Jim Campbell, Chevrolet U.S. vice president of performance vehicles and motorsports.