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A conversation with GM's Mark Reuss on MPG, aluminum and Corvettes

There was plenty to talk about when General Motors hosted its annual mid-December holiday media reception a few months ago. GM had just decided to pull its global Chevrolet brand out of major European markets, where Chevys have competed directly with GM Europe Opel and Vauxhall vehicles, and the US government had sold its last remaining shares of GM stock. But most important was the company's just-reshuffled leadership. Post-bankruptcy CEO Dan Akerson had announced that he would step aside and that 52-year-old Mary Barra would replace him on January 15. Not only would she be the first woman to lead a major automaker, she would also be GM's first engineer CEO since Bob Stempel in the early 1990s. "I look at 2013 and 2014, as the retooling of General Motors" - Mark Reuss Replacing her as executive VP for global product development (and purchasing and supply chain) would be 49-year-old Mark Reuss, who had served a stellar four years as North American president, and elevated to corporate president (from executive VP and CFO) would be 42-year-old Dan Amman. All three are relatively young auto enthusiasts who are liked and respected inside and outside the company, and their collective talents and experience are highly complementary. I've interviewed Barra and found her smart, personable and knowledgeable, though she carefully walks the corporate line in speaking and answering questions. I met and chatted with Ammann for the first time at that holiday reception, and he made a good first impression. But I've known Reuss for some time as a genuinely good guy and a highly capable and inspiring leader, and I believe he is exactly the right person for the global product responsibility once famously held by the outspoken, oft-controversial Bob Lutz. So I jumped at an opportunity to join a group interview of Reuss (with mostly business reporters) at the Detroit Auto Show in January. It was an interesting session of mostly good questions, which he answered with refreshing candor and humor. "I look at 2013 and 2014, as the retooling of General Motors," Reuss said. "We've taken down almost every plant in North America, converted and turned it this last year, and to do that with award-winning vehicles and pretty flawless launches is key. We have to keep the train rolling on great product, because the rest won't happen without the best product, period." A reporter asked whether GM was pushing big trucks, SUVs and Corvettes again because gas is cheap. "No," Reuss said.

2017 Chevy Corvette Grand Sport brings American fury to Geneva

Power isn't everything – even when it comes to Corvettes. Sure, the mighty, 650-horsepower Z06 is a real peach, but there's a lot to be said for the base Stingray with its naturally aspirated LT1 V8, putting out 460 hp in top spec. That's still plenty of grunt. Now, put that engine in a lightweight, aerodynamic-focused Corvette with super-sticky tires, and you get the new Grand Sport – a naturally aspirated Stingray that can pull up to 1.2 Gs. GM says the new Grand Sport is nearly as quick around its Milford Proving Ground track as the previous-generation ZR1. Specific updates include sticky Michelin Pilot Super Sport summer tires – 285/30ZR19 up front and 335/25ZR20 at the rear. Huge Brembo brakes are fitted to slow things down with a quickness, new stabilizer bars and springs keep the car hunkered down, and a seven-speed manual and eight-speed automatic transmissions are available. Want an even more hardcore package? Option the Z07 pack, which adds carbon ceramic brakes and Pilot Sport 2 Cup tires. Both coupe and convertible versions will be available, and a Collector Edition will come later in the year, painted in Watkins Glen Gray with Tension Blue hash marks, satin black stripes, black wheels, and a blue full leather and suede interior. The 2017 Corvette Grand Sport debuts at this week's Geneva Motor Show, and will go on sale in the US this summer. View 18 Photos View 6 Photos 2017 CORVETTE GRAND SPORT HAS RACING ROOTS A 'purist' model that leverages a half-century legacy of motorsports success - Lightweight architecture and track-honed aerodynamics - An engine offering an estimated 1.05g in cornering capability and up to 1.2g with the available Z07 package - Coupe and convertible available this summer in U.S. and fall in Europe - Grand Sport Collector Edition available later in model year GENEVA – With Corvette Racing in its DNA, the all-new 2017 Corvette Grand Sport is a pure expression of the car's motorsports-bred pedigree. It was introduced today at the Geneva International Motor Show. Like the 2015 Le Mans-winning Corvette C7.R GTE Pro race car, the new Grand Sport combines a lightweight architecture, a track-honed aerodynamics package, Michelin tires and a naturally aspirated engine. The 2017 Corvette Grand Sport offers an estimated 1.05g in cornering capability – and up to 1.2g with the available Z07 package.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.