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2015 Chevrolet Silverado 1500 Custom Sport Quick Spin

Coincidentally, the week we had the 2015 Chevrolet Silverado 1500 Custom Sport a friend asked, "What would you buy if you could only have one vehicle for everything?" After a week's driving and trailer hauling, very close to first choice would be an American pickup. They're all so good now, you can't lose. And as we found in the Chevy you can go anywhere and haul anything, and you pay no penalty for capability until you try to find an open space on the street to park. Nicely equipped versions like the Custom Sport aren't cheap, but if you need a truck and you like the look of this one, it is really good. Driving Notes The cabin is big and inviting, and everything in it is big and inviting. The materials are nice enough to look and feel swanky but not so lavish that you're afraid to get them dirty. The seats are sized for adult male bears but they don't swallow you up. The sunroof is big enough to be an observatory. It's also quiet. The only time it gets mildly unruly is when you call for power and the engine has to downshift a few gears, otherwise you don't hear the exhaust unless you roll down the window. It looks like it was designed with a T-square. I quite like it, the body-colored bumpers toning things down, the 20-inch wheels doing a much better job of filling those ample arches than the standard 17-inchers. The truck is built for people who take their work and all their gadgets with them. The front console has three USB ports, two 12-volt cigarette lighter ports, and a three-prong 110-volt outlet. The giant cubby at the base of the console has an insert to hold a clipboard or a small tablet. The abyss under the center armrest has one more 12V cigarette lighter, two more USB ports, an SD card reader, and another specialized holder for something the size of a small tablet. There's a WiFi hotspot so the streaming never has to stop. The Chevrolet navigation was trouble-free as usual, and you can input destinations on a QWERTY touchscreen keyboard. Every nav system should be so solid. The Silverado has some of the best feature implementations we've encountered in any vehicle. The lane departure warning and park assist systems don't vibrate the steering wheel, they vibrate the seat. The left, right, and middle of the seat bottom will pulse as necessary, an intuitive, peripheral way to deliver a message that doesn't interrupt your primary focus. The rear-view camera is no longer offset, it's centered.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chevy Silverado WT gets its own murdered-out trim pack

Media days for the 2015 Chicago Auto Show ended last week, but that hasn't stopped Chevrolet from adding just one more thing. The Bowtie brand showed off three new trim packages for its trucks in the Windy City – the Colorado GearOn and the Silverado Midnight and Custom – but protests from consumers over the price of these equipment packs has led the company to release a new trim group for its most affordable fullsizer, the Silverado WT. The $1,595 Black Out pack will be available on both the regular- and double-cab Silverado WT and offers a few simple, stylistic upgrades. Five-spoke, 20-inch black wheels are the headlining item, although Chevy will also include "deep tinted glass" and black bowtie badges both fore and aft. Available only in black (the company even paraphrases old Mr. Ford in its press release), the new package adds just enough to class up the otherwise dreary looking Work Truck. Chevy has only released one image for the time being, available up top. Dealers, meanwhile, are currently taking orders. Check below for the brief press release. Chevrolet Silverado Work Trucks Get Blacked Out DETROIT – Chevrolet is adding a $1,595 Black Out package for regular- and double-cab 2015 Silverado 1500 WT models. It includes 20" black painted aluminum wheels, P275/55R20 all-season blackwall tires, deep tinted glass and black bowties. Prices start at $28,895. The package is available for order now, and customers can have any color they want, as long as it is black. Editors' Note: Manufacturer's Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Includes dealer freight charges and option package discounts. Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive & active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.