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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2023 Chevy Equinox price goes up a few hundred bucks

Chevrolet and GMC have uploaded the configurators for sibling crossovers the 2023 Chevy Equinox and 2023 GMC Terrain. Both get a few changes to improve performance, and new paints. GM jettisoned the turbocharged 1.5-liter gas engine making 170 horsepower and 203 pound-feet of torque in both vehicles. Replacing it is a different turbocharged 1.5-liter gas engine making 175 hp and 203 lb-ft. The Equinox sends its power through a six-speed transmission, the Terrain fits a nine-speed transmission. On the Equinox, fuel economy in standard front-wheel drive trims holds steady, but the AWD trims lose one mile per gallon in their city and combined EPA ratings. On the Terrain, FWD trims lose one mile per gallon across the board, the AWD trims lose one mile per gallon in the city only. Both models also upgrade to an electro-hydraulic brake system, leaving vacuum-assisted braking behind. The Equinox color palette drops Cherry Red Tintcoat, Seaglass Blue Metallic and Silver Ice Metallic for replaces with Harvest Bronze Metallic, Radiant Red Tintcoat, and Sterling Gray Metallic. Buyers who want the razzle dazzle of the Equinox's optional Blackout and Redline Edition Packages are out of luck at the moment, both appearance flourishes unavailable to order. The Terrain's paint menu drops Cayenne Red Tintcoat, Hunter Metallic, and Quicksilver Metallic for Deep Bronze Metallic, Sterling Metallic, and Volcanic Red Tintcoat. All-wheel drive can be added to any Equinox and Terrain trim for $1,600, save for the Terrain AT4 and Denali that come standard with AWD. Prices for the 2023 Chevy Equinox after the $1,395 destination charge, and their differences from 2022, are: Equinox LS: $27,995 ($300) Equinox LT: $29,095 ($300) Equinox RS: $32,095 ($100) Equinox Premier: $33,195 ($300) New pricing for the 2023 GMC Terrain can only be seen when you visit the configurator's Summary page. The initial Build & Price page shows MSRP before the $1,500 premium on every trim to that pays for the mandatory OnStar with Connected Services plan. After the $1,395 destination charge, the new prices are: Terrain SLE: $31,295 Terrain SLT: $35,295 Terrain AT4: $37,395 Terrain Denali: $39,995  

New Chevrolet Silverado to be revealed on Facebook on Thursday

There's not much to see here, but if you're one of those waiting for the reveal of the 2014 Chevrolet Silverado 1500, above is the teaser image that Chevrolet posted on its Facebook page. We've seen the truck in form-fitting camo before, and even less can be made out here beyond those seriously punchy Silverado-esque fenders and the knowledge that the projector-beam headlamps teased previously do indeed work. We'll have to wait until Thursday for a full perusal of the "bold exterior design" and "careful attention given to every detail" we've been promised.
Gathering intel and rumors, magnesium and aluminum contribute to the Silverado's weight loss plan, the purported "High Country" top-tier trim will contribute to luxury pickup truck competition and profit margins and the next-generation small-block V8 will contribute to improved fuel economy. On the engine note, there have been rumors of available V6 engines, and when Facebook user John Jones asked "Where's your answer to that EcoBoost Chevy?", the Bowtie replied "stay tuned on the 13th. We think you'll be pleased...".
Along with the "Raise the Bar" tag, Chevrolet says of the Silverado, "You asked, we delivered." You can watch the reveal live on Chevrolet's Facebook page at 9:30 am EST, this Thursday, December 13. The GMC Sierra 1500 will also be there, and we'll see both in person at the Detroit Auto Show in January.