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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Regular-cab, short-bed Chevy Silverado Trail Boss pickup looks great

For all the wild popularity of full-size pickups, there's one configuration that U.S. buyers are no longer offered: the regular-cab, short-bed truck. Interestingly, however, GM still does make this configuration, and both the Chevrolet Silverado and the GMC Sierra are offered with it — in the Mexican market. That body style, however, is available solely in ultra-basic work-truck form. But a custom wheel shop, JC Wheels in the Mexican city of Culiacan, has converted one of these Silverados to Trail Boss trim, and we're digging the result. The sporty shorty Silverado Trail Boss comes to our attention via GM Authority, after the shop posted it on their Instagram feed. The shop added a 3-inch lift, assist steps, Chevy alloy wheels, a Trail Boss front fascia including red tow hooks, and Trail Boss badging. They also added dark window tint, which seems like a good idea in sunny Mexico. In the U.S., the Silverado Trail Boss isn't offered at all in regular-cab form; it only can be had as a double cab or a crew cab, the latter with a choice of a short bed or standard bed. But size is often a hindrance for trucks that actually get driven on trails, where this regular-cab, short-bed variant's smaller wheelbase would be an advantage. Beyond that, the Trail Boss upgrades keep this configuration from looking like a basic-spec machine. That's even more true of the same outfit's previous efforts: the conversion of the GMC Sierra regular-cab, short-bed pickup into a Denali. With so many buyers choosing pickups as personal-use vehicles, it's not hard to think that this configuration could find an audience here. But the key would be to do as this Mexican firm has done and offer it in the desirable off-road and luxury trims, rather than as a basic work truck. Would you buy one? Sound off in the comments below. The next step would be to use this configuration as the basis of a full-size, two-door SUV, in the mold of the classic Chevy K5 Blazer and GMC Jimmy.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."