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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Hot Wheels Camaro to make big debut at Indy

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.
The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.
Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company's most valuable collector items today.

2014 Chevy Corvette Stingray order guide hits the web

The official debut of the 2014 Chevrolet Corvette Stingray is only part of the excitement for fans of Chevy's virtuoso sportscar. Although we got to see the car and some of its preliminary specs in Detroit and Geneva, there is still no word on pricing and some of the juicier data points we've been waiting for - such as confirmed power output, EPA estimated mileage figures and performance numbers. Until then, CorvetteBlogger has gotten its hands on the order guide for the coupe version of the car - in both base and Z51 iterations - revealing tidbits like standard and optional features and available color combinations.
Some other new details made it onto the order guide, such as our first interior specs for the coupe including slightly less hip room and headroom, more shoulder room and the same amount of legroom. To see the full order guide, head on over to CorvetteBlogger. From what we can gather, it sounds like more information will be revealed on April 25 during a party at the Corvette Museum, and for those sun worshipers patiently waiting for a convertible, it would appear you've got another model year to wait through.