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Rumor: 2016 Chevy Volt gets 53 miles EV range, 40% increase

While we're still waiting for the official word from GM, news is creeping around the Internet that the 2016 Chevy Volt will get a big boost in all-electric range and gas-burning efficiency. According to new rumors out today, the second-gen Volt will be able to go 53 miles on a full charge, have 106 MPGe and be able to get 42 miles per gallon on the official EPA numbers. Compared to the outgoing first-gen Volt (38 miles EV range, 98 MPGe, and 37 mpg) these are all impressive increases. The all-electric range boost of almost 40 percent is the biggest surprise, though. We knew the new Volt would get better numbers than the first-gen model, but when GM debuted the car in Detroit earlier this year, it said it suspected the Volt would get a 50-mile range, 41 mpg and 102 MPGe. We'll be keeping an eye out for official confirmation of all these new numbers. Volt drivers are already making most of their driving miles electric. The number sits at about 80 percent currently, and GM has said it expects this to climb to 90 percent in the new model. GM said in May that the 2016 Volt will start at $33,995, a bit lower than the current Volt's MSRP of $34,170 before any tax breaks. So, for less money you'll be getting much better fuel economy. What's not to like about that? Preorders are already open for interested buyers in some parts of the country. Related Video: Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM Authority, Autoguide Green Chevrolet Fuel Efficiency mpg ev range

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Peter Max staring down $1M lawsuit over Corvette collection sale

Pop artist Peter Max recently sold off his collection of 36 vintage Chevrolet Corvettes – one each from 1953 to 1989 ­– for an undisclosed amount. The new owners have already announced plans to restore some of them and auction the models off sometime soon. Up until then, the sports cars had been languishing in various garages around New York City for decades and were caked in dust and grime. However, Max's end of the transaction has just become more complicated, because two men are suing the artist claiming he employed them to complete the deal first. The men allege that Max hired them to broker the sale of the 36 Corvettes in exchange for a 10-percent commission, according to the New York Post. They claim to have emails and text messages proving the existence of the deal, and are taking Max to court for $1 million over the squabble. The collection of Corvettes was amassed in 1989 as part of a prize package from the television network VH1, and Max bought the cars from the winner intending on using them for an art project. He never got around to it, though, and parked the sports cars around New York, until he finally sold them over the summer.