1999 Chevrolet K1500 Suburban Ls Sport Utility 4-door 5.7l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Recharge Wrap-up: Chevy Volt CarPlay video, Tesla Supercharger importance

A video demonstrates Apple CarPlay on the touch display in the next-generation Chevrolet Volt. The Volt's eight-inch (bigger than an iPad Mini) capacitive display is capable of putting Siri and your iPhone apps and right at your fingertips. It's "the best CarPlay display I've seen," says the user in the video. In case you're not in the market for a new Volt, 9to5Mac offers some of its favorite aftermarket CarPlay screens. See the video above, and read more at 9to5Mac. A single Supercharger can make a big difference in the life of a Tesla owner. Teslarati's Electric Jen talks about purchasing a Model S, being assured by both Tesla employees and the map of planned Supercharger sites that one would be built along an important route for her. With the construction being pushed back, it made visiting family tricky. "As if owning such a grand car isn't embarrassing enough, asking for a ride to drop off and pick up said car because you can't make it home without charging really made me feel awkward," she says. "You see, one single charging location can mean the world to some people," Jen adds. Read the whole article at Teslarati. Tesla once had considered creating mobile range extender trailers for the Model S. Elon Musk touched upon the abandoned idea during his visit to Paris. While Tesla ultimately dismissed the concept, Nomadic Power has taken the opportunity to hitch their product onto the Tesla brand. "We are delighted, that Tesla Motors' CEO Elon Musk is thinking about a concept like ours for even more extending the range of the Tesla models," says Nomadic Power's CEO Manfred Baumgaertner. He adds, "This confirms our approach to build a long distance mobility provider for all electric vehicles on the market." If you say so, Baumgaertner. Read more from International Business Times, and in the press release below. Renault is giving its EV batteries a second life through Connected Energy's E-STOR. When the batteries have degraded to the point that they're no longer suitable for use on the road, they still have a significant capacity that can be used for other purposes. Still useful for stationary storage, they can be used to support charging sites in order to allow for faster charging. The stationary batteries can charge slowly at the site, but then offer up the juice in a hurry when it's needed for a vehicle. Read more from Renault.

GM ending stop-sale order on heavy-duty trucks

General Motors responded to an inquiry from Autoblog regarding a stop-sale order on its full-size heavy-duty pickup trucks. Here's GM's official statement. GM is committed to building the highest quality products possible. We paused delivery on a small number of HD pickups with the 6.6 liter Duramax engine last week to finalize an investigation into a potential quality issue. The investigation has been completed and the stop sale will be lifted for the small number of vehicles at dealerships.Customers can be assured GM’s heavy duty pickups are covered by a 5 year/100,000 mile powertrain warranty. The original article continues below. General Motors has reportedly sent its Chevrolet and GMC dealers a stop-sale order that applies to some examples of the 2022 Silverado HD, the 2022 Silverado MD, and the 2022 Sierra HD. The units affected by the stop-sale order may develop an engine-related problem. Citing anonymous sources, website GM Authority wrote that the Duramax 6.6-liter turbodiesel V8 in the affected trucks can hydrolock, which means liquid could enter the cylinders and cause a substantial amount of damage. The report does not specify where the liquid would come from; hydrolocking can happen by driving through a deep puddle of water, for example, but a large amount of coolant can cause it as well. The publication adds that the stop-sale order was assigned internal reference number N222362910. It also notes that the trucks included in it can't be sold, delivered to buyers, traded with another dealer, sent to auction, or even used for demonstration purposes until further notice. Earlier in April 2022, GM Authority reported that General Motors planned to buy back an unspecified number of Silverado HD and Sierra HD trucks due to quality-related issues with the 6.6-liter V8. Details about the problems experienced by customers haven't been released; all we know is that each truck will be replaced, though the replacement may not have the same equipment due to the ongoing chip shortage. Related video: