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January no slump for Chevy Volt this year

The mild winter didn't tank January sales for the Chevy Volt this year. While last month's sales were a lot lower than December's – because January new vehicle sales are almost always lower than December's - the second-gen Volt had a good month. GM sold 996 Chevy Volts last month, an increase of 83.8 percent over the 542 sold last January. In December, 2,114 Volts were sold. The trend wasn't as good over at Nissan, which sold 755 Leafs in January. That's a drop of 29.4 percent compared to the 1,070 sold in January 2015. Given the lower overall sales for the Leaf these days, the drop from December wasn't as bad, with 1,347 Leafs sold in the last month of 2015. What's absolutely amazing is that after over five complete years of sales, the cumulative totals of the Leaf and Volt sales in the US remain almost exactly the same. The current difference is only 600 units, with the Leaf on top. If the Volt continues to outsell the Leaf for the next few months – and all indications are that that is likely, since Nissan is offering the first-gen model while Chevy has put out it much-improved second-gen - then we will soon get back to an equilibrium like we were at the end of February 2015, when the difference was just two units. As always, our more complete wrap up of all the green car sales in the US will be coming soon. Stay tuned. Related Video: News Source: Nissan, GM Green Chevrolet Nissan Electric ev sales

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Nissan Leaf, Chevy Volt sales both down in June

The best news you can slice out of today's sales reports for June 2015 is that things have to get better at some point. Most likely, sales of the Nissan Leaf and the Chevy Volt will see a big increase once the second-generation models of both vehicles arrive (the Volt later this year and the Leaf, well, at some point after that). For now, though, the best-selling EVs in the US are both suffering compared to where the numbers were at last year. The numbers are also suffering compared to last month, which was the best of the year so far for both vehicles. Looking just at June, though, Leaf sales totaled 2,074 units, down 11.6 percent from a year ago (the EV sold 2,347 units in June 2014). The world's best-selling EV is now down 22.9 percent for the year so far (12,736 in 2014 vs. 9,816 in 2015). Things are a bit worse over at Chevy, where news about the pretty-much-better-in-all-ways second-gen Volt is coming out with great frequency. Nonetheless, people are still buying the outgoing Volt, snapping up 1,225 units in June. That's down 31.1 percent from the 1,777 sold in June 2014. So far in 2015, the Chevy has sold 5,622 Volts, a drop of 34.7 percent from the 8,615 Volts sold in the first six months of 2014. As always, we're working on our full tally of green car sales for June and will bring that to you shortly. For now, discuss the sales of these two plug-in pioneers in our Comments, below. News Source: GM, Nissan Green Chevrolet Nissan Hybrid ev sales