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2016 Chevrolet Camaro Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Chevrolet Camaro. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Volt auctioned off to help the robots

One of the cool things about the 2016 Chevrolet Volt extended-range plug-in being auctioned off to raise money for kids' science and robotics program is that even the sedan's color sounds very scientific. Indeed, it's fitting that a "Kinetic Blue" Volt will be used to advance the scientific education of the country's students, according to Hybrid Cars. That is, if it fetches enough cash. Chevrolet parent General Motors was kind enough to donate a 2016 Volt to the so-called FIRST K-12 robotics program (FIRST stands for For Inspiration and Recognition of Science and Technology). The program was founded in 1989. Last year, General Motors engineers worked with about 10,000 FIRST students in the US, but it looks like GM is now going the cold-hard-cash route to make its mark on future scientists. Bidding for the vehicle will take place until the morning of November 19, and, hopefully, it will generate enough interest to drive the bidding price up beyond its MSRP. As of Tuesday morning, nine bids had been taken, with the top one at $27,750. That's all fine and good except the car is pretty loaded with bells and whistles, and it's 53-mile electric-only range is a considerable jump from the first-generation Volt, so the car's "estimated value" is $40,245 (not factoring in the $7,500 federal tax incentive). That's a pretty good jump over the 2016 Volt's base price of $33,995, which marked a $175 price cut from the 2015 model. So pony up, folks. It's for the kids. Related Video: