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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

1970 Chevy Camaro gets 650-hp crate engine for SEMA

The latest edition of the Chevrolet Performance catalog arrives at the 2015 SEMA Show, and to demonstrate the insane creations that are possible with it, the company has a seriously powerful machine in tow. This custom 1970 Camaro RS boasts the new LT4 crate engine that makes a staggering 650 horsepower and 650 pound-feet of torque. The offering gives hot rod builders the ability to put the Corvette Z06's 6.2-liter supercharged V8 into any project where they can make the mill fit. This Hyper Blue Metallic Camaro should offer neck-snapping performance with its massively powerful engine and a T-56 Super Magnum six-speed manual gearbox. Chevy's show car is about more than just packing copious horsepower into a classic shape, though. The builders also overhaul the suspension with coilovers at the front and rear, in addition to a four-link setup at the back. Behind the 19-inch aluminum wheels, the coupe has Z06-based brakes at both ends. For better visibility, it wears LED headlights and taillights. Plus, the interior gets custom gauges and a six-point roll cage. With pieces like titanium intake valves and forged aluminum pistons, the LT4 crate engine comes ready to offer serious performance, but Chevy also gives builders a few options to fit their application. The mill is available with either wet- or dry-sump lubrication. Depending on the version, there are kits to fit front-end accessories, air conditioning, and power steering, as well. The new Chevy Performance catalog features other high-performance components like Z06-based parts for the standard Stingray and an array of performance upgrades for the 2016 Camaro, including suspension lowering kits, brake upgrades, and more. We look forward to seeing this vast collection of goodies at SEMA this year. Related Video: Classic 1970 Camaro Shows Supercharged LT4 Heart Contemporized muscle car highlights new Corvette Z06-based crate engine LAS VEGAS – Chevrolet Performance is showing off the new LT4 crate engine in the most attractive way possible – under the hood of a classic 1970 Camaro RS. The concept vehicle was introduced today at the SEMA Show, in Las Vegas. As the supercharged 6.2L heart of the Corvette Z06, the LT4 is rated at 650 horsepower and 650 lb-ft of torque, making it the most powerful production-vehicle engine ever from General Motors. The new crate engine – offered in dry-sump and wet-sump versions – allows builders to use the high-tech performance engine in their hot rod projects.

Steve McQueen's last movie car, now Pawn Stars-owned, up for auction [w/video]

The last car Steve McQueen ever drove in a movie is officially up for auction. The 1951 Chevrolet Styline DeLuxe Convertible you see above is now owned by none other than Rick Harrison of Pawn Stars fame, but once ferried McQueen around the set of his last film, 1980's The Hunter. That flick saw the Bullit star play a bumbling bounty hunter and didn't exactly set the box office on fire. McQueen bought the car after production wrapped, and four years later it sold at his estate sale at the Imperial Palace in Las Vegas.
Flash forward to 2003, and the convertible received a full restoration back to near-stock specifications. Hagerty Insurance estimates the car to be worth around $45,000 without the significant providence. Given its ties to one of film's most popular gearheads, the old Chevrolet could fetch up to 10 times that when it goes under the gavel in Ft Luaderdale, Florida on March 22. You can head over to the Auctions America site for more information. You can also check out the trailer for The Hunter below.