2013 Chevrolet Sonic Lt on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

President Obama will be on Comedians in Cars Getting Coffee

The seventh season of Jerry Seinfeld's excellent Comedians In Cars Getting Coffee will debut on Wednesday, December 30, and if this first trailer is any indication, the guest lineup is damn impressive. But rather than building up to one big guest over the course of the season, the show is starting with one of the biggest guests possible – the president of the United States. President Barack Obama will join Seinfeld behind the wheel of what looks like a 1963 Chevrolet Corvette Stingray for a trip around the South Lawn of the White House. According to CBS, the pair will enjoy their coffee in the staff dining room, which is probably a better idea than crippling Washington, D.C., with a Stingray-led motorcade. Aside from the president, Seinfeld has recruited a couple comedy icons, including first-timers Will Ferrell and Steve Martin. Also appearing are Garry Shandling, Sebastian Maniscalco, and Kathleen Madigan. The four-wheeled stars will include the Corvette, a Plymouth Superbird, a Chevy Camaro, a classic Porsche 911, a BMW 2002, and what we think is a (rather troublesome) 1952 Siata 208 8V Coupe Balbo. You can check out the entire trailer up at the top of the page. News Source: Crackle via YouTube Celebrities TV/Movies BMW Chevrolet Porsche Coupe Performance Classics Videos jerry seinfeld comedians in cars getting coffee cicgc will ferrell

GM plans to restart production in Mexico on May 20

MEXICO CITY — General Motors is tentatively planning to restart operations at its auto assembly plant in the Mexican city of Silao on May 20, according to a message to workers seen by Reuters on Sunday, as the car industry prepares to exit the coronavirus lockdown. Separately, the president of GM's Mexican unit advised suppliers to prepare to resume operations. “We are now beginning a new phase given the Mexican governmentÂ’s official announcement earlier this week to consider the transportation manufacturing industry as essential for the countryÂ’s economy,” Francisco Garza, president ofGeneral Motors de Mexico, wrote in an email to suppliers dated on Friday that was viewed by Reuters. The reopening of the plant  in Silao would be a positive signal for the auto sector in North America, whose supply lines are highly interconnected between the United States, Mexico and Canada. The plant in the central state of Guanajuato has been idled for weeks due to the coronavirus outbreak. Workers had previously been told to plan to return to their jobs on May 18. A GM spokeswoman said the company could not confirm when it would restart operations at any of its facilities in Mexico because it is awaiting more guidance from the government. The message to the plant's workers came after the government on Friday clarified when the industry could begin easing restrictions imposed because of the health emergency. On Wednesday, the government said automakers could start going back into production from May 18. It then withdrew that advice and suggested the new start date would be June 1. Finally it indicated the sector, which forms the backbone of Mexican manufacturing, could begin operating as soon as next week if companies had the required safety measures in place. U.S. officials and its auto industry have pressed Mexico's government to get its factories open again because American operations depend heavily on parts from south of the border. However, some politicians are wary of opening too fast. Mexico registered its first case of coronavirus weeks after the United States and Canada and the toll of daily infections and deaths in the country reached new peaks over the past few days. The Silao production facility, which makes highly profitable pickup trucks for GM, is one of the biggest automotive plants in Guanajuato, a major Mexican carmaking state. Related Video: