2022 Chevrolet Silverado 1500 Custom on 2040-cars

Auto blog

Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

GM delays truck plant shift so workers can watch Detroit Lions NFC Championship game

It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game. To emphasize the magnitude of this decision, it's important to note that the Chevrolet Silverado HD and GMC Sierra HD are built at the plant, and the popularity and, perhaps more importantly, profitability of those heavy duty trucks is so high that it's the only GM plant in Michigan that runs a third shift, as pointed out by the Detroit Free Press. The delay is roughly an hour in total, and workers won't be paid for that missing time. We doubt there will be any complaints. Granted, this isn't the first time GM has delayed starting a late shift due to a big sporting event. In prior years, delays have been recorded for some Super Bowls and for the in-state Michigan vs. Michigan State rivalry game at GM facilities in Lansing, Michigan. Still, GM's statement on why it would hold off production of such a lucrative pair of vehicles explains it better than we can: "We recognize the Detroit Lions playing in the NFC Championship game as a rare, unique opportunity that warrants this temporary schedule adjustment to allow employees to enjoy the game and make it to work on time." It's not GM's only show of Lions pride. Take a close look at the General Motors logo currently being displayed at the Renaissance Center, GM's headquarters in Detroit. General Motors is displaying its Motor City pride with a subtle logo redesign to honor the Detroit Lions as they continues their Super Bowl hunt. Read more: https://t.co/Jmc6bmMK6n pic.twitter.com/9bJJqOmwxB — Ad Age (@adage) January 23, 2024 The Free Press reached out to Ford and Stellantis to see if either of GM's rivals would be making shift adjustments as well. Ford has yet to provide a comment, but Stellantis, makers of the Ram truck and Jeep SUVs, has confirmed it will be running normal schedules at all of its facilities. For now, there's only one more question that needs answering: What if the game goes to overtime?

8 cars we're most looking forward to driving in 2015

Now that 2014 is officially in the books, it's time to look ahead. And following our list of the cars we liked best last year, we're now setting our sights at the hot new metal that's coming our way in 2015. Some of these, we've already seen. And some are still set to debut during the 2015 auto show season. But these are the machines that keep us going – the things on the horizon that we're particularly stoked to drive, and drive hard. Jeep Renegade Not the Chevrolet Corvette Z06. Not the Ford Mustang GT350. Not the new John Cooper Works Mini. Nope, I'm looking forward to the adorable, trail-rated Jeep Renegade. And that's because I really, really, really like our long-term Jeep Cherokee Trailhawk. I do not, however, care too much for the Cherokee's looks, and I really don't like its $38,059 price tag. The Renegade Trailhawk, meanwhile, promises much of the same rough-and-tumble character as its big brother, but at what we expect will be a more reasonable price (I'm personally wagering on the baby Jeep's off-road model starting at no more than $23,000). With a 2.4-liter four-cylinder and a nine-speed automatic, it should also be a bit easier to fill than the V6-powered Cherokee. Also, I can't help but love the way the Renegade looks. It's like someone took a Wrangler, squished it by 50 percent and then handed it off to George Clinton for a healthy dose of funk. The interior, with its bright, expressive trims and color schemes should also be a really nice place to spend some time. I'll be attending the Renegade's launch later this month, so I'll have a much shorter wait than my colleagues. Here's hoping the baby Jeep lives up to my expectations. – Brandon Turkus Associate Editor Mazda MX-5 Miata Here's an uncomfortable truth: I'd rather spend a day driving a properly sorted Mazda MX-5 Miata of any generation on a winding road than I would nearly any other vehicle, regardless of power, price or prestige. It's not just that I prize top-down driving and enjoy the Miata's small size because it gives me more road to play with. I just find there's more motoring joy to be had with high-fidelity handling and an uncorrupted car-to-driver communication loop than I do with face-distorting power or grip – let alone valet-stand gravitas. But perhaps most of all, I love Miatas because they can deliver that level of feedback and driver reward at modest speeds that won't put the locals on edge or endanger lives – you can use more of the car more of the time.