2014 Chevrolet Silverado 1500 Ltz on 2040-cars

Auto blog

Chevy donates first 2016 COPO Camaro to United Way

Want to get your hands on the first new COPO Camaro? Scottsdale will be the place to be this weekend. That's where Barrett-Jackson will auction off the drag-racing muscle car with the serial number 2016COPO001. The example on the docket is the very same show car that Chevy revealed at the SEMA show just a couple of months ago. Like every new COPO Camaro, it's based on the new sixth-generation coupe and packs an array of drag-racing upgrades. Those include a three-speed automatic transmission, solid rear axle, and adjustable suspension. While Chevy will offer the new COPO Camaro with a choice of three engines, this particular example packs the 5.7-liter supercharged V8, as well as a unique red and black livery designed by Chevy drag racing driver Courtney Force. 100 percent of the proceeds from the sale are destined to go to United Way, following previous examples that benefited wounded veterans. You can bet it will raise a pretty penny at auction, but if you miss this one, of course there will be more. Just don't wait around too long as the Bowtie brand will only make 69 of them this year. 2016 COPO Camaro No. 1 Sale to Benefit United Way Courtney Force designed show car to be auctioned for United Way 2016-01-26 DETROIT – Chevrolet will auction off the first, sixth generation 2016 COPO Camaro race car to raise money for United Way. The purpose-built COPO Camaro, serial number 2016COPO001, will be sold on Friday, Jan. 29, at the Barrett-Jackson Scottsdale auction. All proceeds of the winning bid will benefit United Way. "This is a special opportunity to purchase the first of the sixth generation, 2016 COPO Camaro while also helping such a great cause," said Jim Campbell, U.S. vice president of Performance Vehicles and Motorsports. The COPO is a powerful, purpose-built Camaro designed to race in NHRA Stock Eliminator class. The COPO Camaro legacy continues with an all-new sixth-generation version. This modern-looking machine infuses legendary COPO performance with the modern, lighter and stronger design of the 2016 Camaro. Chevrolet introduced the sixth generation COPO Camaro No. 001 last November at the SEMA Show and includes a personalized look created by Chevrolet and NHRA Funny Car driver Courtney Force. It features a Red Hot exterior color with Courtney Force-signature graphics and red-accented grille trim. "I was extremely honored to work with Chevrolet and help design the 2016 COPO Camaro," said Courtney Force.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2023 Grand National Roadster Show Mega Photo Gallery | Hot rod heaven

POMONA, Calif. — From an outsider's perspective, it would be easy to assume that the Grand National Roadster Show has always been a Southern California institution. After all, it celebrates the diverse postwar car culture of the region — hot rods, lead sleds, lowriders, and more. However, the show had its roots in NorCal in 1950 when Al Slonaker and his hot rod club showed their custom cars at the Oakland Expo. The GNRS moved to Pomona, California, in 2004. By then it had grown exponentially and seen about a dozen more car customization trends come and go. However, the show and its centerpiece award, the America's Most Beautiful Roadster prize, celebrate what is perhaps the first of those trends: the American hot rod in its purest form. Today, in its 73rd year, the GNRS is the oldest indoor car show in America. Annually it welcomes 500-800 cars, gathered into special themes like Tri-Five Chevys or Volkswagen Bugs. At this year's show, which was last weekend, a special hall was dedicated to pickup trucks built between 1948-98, including mini-trucks, groovy camper bed conversions, and resto-mods.  However, of all the vehicles presented, only nine are eligible for the America's Most Beautiful Roadster award. Winners get their names engraved on a 9-foot-tall perpetual trophy that was, according to The Ultimate Hot Rod Dictionary, the largest in the world when it debuted in 1950. Slonaker chose the word "roadster" initially because "hot rod" bore slightly negative outlaw connotations in 1950. Only American cars built before 1937 of certain body styles — roadsters, roadster pickups, phaetons, touring cars — are eligible, and they cannot have roll-down side windows.  Cars in the running for the cup cannot have been shown anywhere else before their debut at the GNRS.  Contestants for this accolade essentially build their cars to the a platonic ideal of a hot rod. This year the honors went to Jack Chisenhall of San Antonio, Texas, for his "Champ Deuce," a 1932 Ford Roadster. It's exactly what you picture when you think of a hot rod, but distilled to its absolute essence.  Other standouts included "Green Eyes," a two-tone green 1959 Chevy El Camino  with a heavily metal-flaked bed, "Blue Monday," a 1964 Buick Riviera lowrider, and a personal favorite, "Purple Reign," a purple and black 1951 Mercury. Cars may have started out as tools, but there aren't shows like this filled with custom refrigerators.