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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Chevy Camaro coming on May 16

We officially have a date for the arrival of the sixth-generation Chevrolet Camaro. Fans of Chevy's Mustang fighter should look forward to May 16, and if they're in the Detroit area, they'll want to make their way down to Belle Isle, home of the Chevy Indy Dual in Detroit. We still don't have a great deal of information on the new Camaro, aside from what's been gleaned in spy shots and the like, although Chevy's press release was accompanied by the image shown above. That, friends, looks a lot like the Camaro's badge of old. Its presence here could be an indication that an old logo is set to return to production. That's because what Chevy is planning could best be described as a jamboree, or Camaro-palooza, if you prefer, rather than a typical unveiling. Chevy is inviting up to 1,000 Camaro fans to descend on Belle Isle for a day-long event that will offer up a lot more than their first look at the sixth-generation muscle car. Fans can hot lap the Belle Isle circuit from the passenger's seat of a new Z/28, check out a Camaro "museum," featuring "the most significant vehicles from the brand's history," and chat with some of the Camaro's designers and engineers. "This will be an event Camaro fans will not want to miss," Camaro marketing manager Todd Christensen said in a statement. "This is only the sixth time we have introduced an all-new Camaro. We wanted to share the moment with the customers and fans who have helped make Camaro both America's favorite performance car for the past five years, and a cultural icon since 1967." We'll almost certainly be on hand for the debut (and you'll absolutely be able to get all the details here). And as we said, if you happen to be in the Detroit area in mid May, you can register to attend the unveiling. All you need to do is head over to Chevy's dedicated website for the sixth-generation Camaro and sign up for the big event, on Saturday, May 16. Scroll down for the full press release. 2016 Camaro Drops Cover on May 16 in Detroit DETROIT – Chevrolet is inviting fans to see the all-new 2016 Camaro on Saturday, May 16, in Detroit. The sixth-generation Camaro will cap a day-long celebration on Belle Isle, the 982-acre island park that is home to the Chevrolet Detroit Belle Isle Grand Prix May 29-31. "This will be an event Camaro fans will not want to miss," said Todd Christensen, Camaro marketing manager. "This is only the sixth time we have introduced an all-new Camaro.

2016 Chevy Volt powertrain technical details

The last time General Motors launched a Chevy Volt, it was operating without really knowing how people would use the plug-in hybrid. Sure, it had experience with the EV1, but the Volt was a new kind of car, and you can see in the archives just how much time GM spent explaining this fresh, new powertrain to potential customers. Then, once the vehicle was released, the company collected voluntary data from a large number of owners to learn about their driving and charging habits. The company also asked them what they wanted most in the new version. There's got to be an algorithm buried somewhere in GM headquarters that was used to take all of the numbers GM collected and spat out the headline figures for the 2016 Volt: 50 miles of EV range and 41 miles per gallon. Another important number – price – is something GM isn't talking about yet (expect it in April or May), but the company is sharing some powertrain details about the upcoming car. At a preview lunch in Detroit last week for the SAE 2015 Hybrid & Electric Vehicles Technologies Symposium that's happening now in California, GM engineers Peter Savagian (who is presenting a paper on the new inverter used in the updated Volt) and Tim Grewe (talking about the entire second-generation powertrain) sat down with AutoblogGreen to tell us about the Volt's all-new propulsion system: The overall gist is that the new Voltec 5ET50 drive unit is lighter, smaller and more powerful thanks to a redesigned two-motor traction drive. As previously reported, the new engine is a 1.5-liter DOHC four-cylinder that offers 101-horsepower (at 5,600 RPM). Grewe said it's "great for range extension." The electric motor side of the powertrain offers 149 motoring horsepower from a two-motor, continuously variable transaxle. Initially, the new engine will be made in Mexico. GM will move production to Flint, MI during the first year it makes the 2016 Volt. The battery is slightly bigger in the new Volt – 18.4 kWh compared to 16.5 in the current-gen – and will have less range variation in the cold. GM is also using more of the overall capacity in the pack in the 2016 Volt than in previous versions, but is not saying how much more. GM is not ready to publish acceleration times just yet, but the 2016 Volt has improved numbers, especially when going from 30-60 miles per hour. Most everything on the new powertrain has become more efficient compared to the first-gen Volt.