2014 Chevrolet Silverado 1500 1lt on 2040-cars

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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2017 Chevy Camaro 1LE is the one you want

I'll admit, I'm not really a fan of the Camaro. It's a little too, "Come at me, bro." But if I had to drive one, it'd be the 1LE. In the Camaro's last generation, the 1LE was (arguably) the one to get – plenty of creature comforts inside, a track-focused suspension that wouldn't kill you during daily driving, and naturally aspirated V8 power. Even for me, the non-Camaro guy, it was a pretty nice ride (you just couldn't see out of it). View 14 Photos The new 1LE doesn't change that formula too much, but should be way better to drive, considering all the improvements Chevy made to the sixth-generation Camaro. The biggest update is that you can now get it with V6 power. Yes, the 6.2-liter LT1 V8 is still available, but for people who don't need eight-cylinder thrust, the six-pot car offers plenty of oomph with 200 less pounds to lug around. Chevy says customers specifically asked for a V6 1LE, and it'll be watching sales closely. If things go well, there could even be a 2.0T 1LE. Maybe. Elsewhere, the 1LE receives aerodynamic upgrades to differentiate it from lesser Camaros, and it's now available with Chevy's Performance Data Recorder. Read all about it in our original post, here, or scroll down for Chevy's official press blast. View 7 Photos New 1LE Packages Elevates Camaro Track Capabilities Track package returns with more technology for V8 models, first time offered on V6 CHICAGO – The Chevrolet Camaro 1LE performance package returns for 2017, poised to set new benchmarks for attainable track performance. The package builds off the success of the previous-generation 1LE, offering increased handling and track performance. In response to customer demand, Chevrolet will offer two distinct 1LE packages, for both V6 and V8 models, each visually distinguished with a satin black hood, specific wheels and more. For the first time, the 1LE package will be available on Camaro 1LT or 2LT coupes equipped with the 3.6L V6. Featuring more aggressive suspension tuning, standard Brembo brakes and Goodyear Eagle F1 tires, the LT 1LE delivers an estimated 0.97G in cornering grip. Available Recaro seats will keep you planted through the corners, and an available Performance Data Recorder will allow you to view and share your track experience. The new 1LE package for Camaro 1SS models includes magnetic ride control, with a new FE4 suspension tuning and a new, segment-exclusive electronic limited slip differential (eLSD).