2014 Chevrolet Silverado 1500 on 2040-cars

Auto blog

Here's how the EcoCAR 3 teams are going to green up their Camaros

Plug-in hybrids were probably not what the Dead Milkmen had in mind when they wrote their 1985 alt-punk classic Bitchin' Camaro (OK, we're not really sure what they had in mind), but we're certainly fans of the effort. The 16 college teams competing in the third version of the EcoCAR green-vehicle contest have declared which powertrains they will attempt to build for maximum environmental friendliness. They'll be working with 2016 Chevrolet Camaros that General Motors is donating to the competition. The US Department of Energy is also helping to fund the competition. Out of the 16, all but one will go with a plug-in hybrid powertrain which switches over from electric power to an engine powered by E85 (i.e., an 85-percent ethanol blend) when the juice runs out. Those schools include the University of Alabama, Arizona State, Mississippi State, Ohio State and Penn State. The lone dissenter is the team from the University of Tennessee, which is going with a hybrid vehicle powered by E10. This past spring, Ohio State was named winner of Year One of EcoCAR3, winning $10,000 in the process. THE Ohio State University (as students and alumni like to call it) also won the overall competition for EcoCAR 2 last year. The vehicle used in that project was a 2013 Chevrolet Malibu, and OSU also used a plug-in hybrid/E85 combo to take the big prize. Take a look at the list of schools and their powertrains of choice for EcoCAR 3 here. Related Video:

2019 Toyota Corolla vs. compact hatchbacks: How they compare

So you've read what we thought about the 2019 Toyota Corolla Hatchback. Oh, you didn't? Well, click to your left, we'll still be here. Just made some coffee, we're good for a while. Welcome back! Wasn't that riveting? The blue paint sure is bright, eh? Well, now you must be wondering how that new 2019 Corolla stacks up with all the other hatchbacks. And, despite long thinking that hatchbacks were doomed, there are actually quite a lot of them these days. So many, in fact, that we couldn't fit them all in our space-limited comparison chart. So, with apologies to the Hyundai Elantra GT, Kia Forte and the dead-man-walking Ford Focus, these were the cars we chose based on sales and competitiveness: the Honda Civic Hatchback, Mazda3 5-Door, Volkswagen Golf, Chevrolet Cruze and Subaru Impreza. We also included the outgoing Corolla iM for reference. If you think we've left something of interest out, you can always create your own comparison. Performance and fuel economy There is but one king here, and its name is Civic. While the sedan and coupe come with a naturally aspirated 2.0-liter 158-horsepower four-cylinder that's less potent than the Corolla's, the hatchback comes standard with the 1.5-liter turbo that aces the segment in terms of both acceleration and fuel economy. The Golf's acceleration should be comparable, but as you can see, it trails on fuel economy (still not bad, though). The new Corolla ends up being better than the rest with its new 168-hp four-cylinder paired to novel transmissions: a six-speed manual with rev-matched downshifting (!) and a CVT that mimics the actions of a 10-speed automatic. The Corolla does weigh more than everything else, though, so that could hamper its acceleration. Fuel economy data also wasn't announced, but Toyota indicated it would be a bit better than the old Corolla iM. Something akin to the 2.0-liter Mazda 3's numbers seems likely. As for the Mazda, its top two trim levels actually come standard with its bigger engine. In any event, despite its ample power, testing has often showed that the Civic is still the quicker car from 0 to 60 mph. And finally, let's not leave out the two on the end. The Subaru is the only car in the segment that offers all-wheel drive (the Focus RS and Golf R don't count), but is also the segment weakling now that the Corolla iM has been discontinued.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."