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GM to trim Russian output, raise prices amid currency woes

General Motors is shutting down its factory in Russia's second largest city, St. Petersburg, from the middle of March until the middle of May as the country's currency, the ruble, continues to give economists fits. The ruble's value has plunged due not only to western sanctions, but a precipitous fall in oil prices. We knew these factors were already impacting the auto industry there, as Ford reported in its 2014 earnings statement, and now they're forcing GM to cut production at the factory, shown above, that is responsible for production of the Chevrolet Cruze and Opel Astra. Meanwhile, Automotive News is citing Russian outlet Kommersant as saying that GM has hiked its prices in the country by an average of 20 percent over the past two months. While a GM spokesman confirmed the St. Petersburg plant would be shut down for the two-month span reported by Kommersant and AN, he would not confirm the price increase. News Source: Automotive News - sub. req.Image Credit: Alexander Nikolayev / AFP / Getty Images Earnings/Financials Plants/Manufacturing Chevrolet GM Opel opel astra

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

1970 Chevy Camaro gets 650-hp crate engine for SEMA

The latest edition of the Chevrolet Performance catalog arrives at the 2015 SEMA Show, and to demonstrate the insane creations that are possible with it, the company has a seriously powerful machine in tow. This custom 1970 Camaro RS boasts the new LT4 crate engine that makes a staggering 650 horsepower and 650 pound-feet of torque. The offering gives hot rod builders the ability to put the Corvette Z06's 6.2-liter supercharged V8 into any project where they can make the mill fit. This Hyper Blue Metallic Camaro should offer neck-snapping performance with its massively powerful engine and a T-56 Super Magnum six-speed manual gearbox. Chevy's show car is about more than just packing copious horsepower into a classic shape, though. The builders also overhaul the suspension with coilovers at the front and rear, in addition to a four-link setup at the back. Behind the 19-inch aluminum wheels, the coupe has Z06-based brakes at both ends. For better visibility, it wears LED headlights and taillights. Plus, the interior gets custom gauges and a six-point roll cage. With pieces like titanium intake valves and forged aluminum pistons, the LT4 crate engine comes ready to offer serious performance, but Chevy also gives builders a few options to fit their application. The mill is available with either wet- or dry-sump lubrication. Depending on the version, there are kits to fit front-end accessories, air conditioning, and power steering, as well. The new Chevy Performance catalog features other high-performance components like Z06-based parts for the standard Stingray and an array of performance upgrades for the 2016 Camaro, including suspension lowering kits, brake upgrades, and more. We look forward to seeing this vast collection of goodies at SEMA this year. Related Video: Classic 1970 Camaro Shows Supercharged LT4 Heart Contemporized muscle car highlights new Corvette Z06-based crate engine LAS VEGAS – Chevrolet Performance is showing off the new LT4 crate engine in the most attractive way possible – under the hood of a classic 1970 Camaro RS. The concept vehicle was introduced today at the SEMA Show, in Las Vegas. As the supercharged 6.2L heart of the Corvette Z06, the LT4 is rated at 650 horsepower and 650 lb-ft of torque, making it the most powerful production-vehicle engine ever from General Motors. The new crate engine – offered in dry-sump and wet-sump versions – allows builders to use the high-tech performance engine in their hot rod projects.