2004 Chevrolet Silverado 1500 on 2040-cars

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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2014 Chevrolet SS makes its live debut

Chevrolet showed off the new 2014 SS in an airport hangar last night, its first rear-wheel-drive performance sedan in the US since the Impala SS from 1997. We'll have more to say about the SS later today, but this is the sedan that Chevrolet sees as the final piece in restoring its performance credentials. For those of you looking for a manual transmission, however, that wish will go unfulfilled - at least for now: the only two options buyers will have are the color and whether or not they want a sunroof.
We'll work on getting some more angles (in better light) today at Daytona International Speedway, but with fans seeing the car for the first time, we don't hold out much luck of getting a clear shot. So for now, enjoy the high-res gallery above.

The Chevy Cruze Hatchback arrives in the US this fall

We knew this was coming, but now it's official. Chevrolet will sell a five-door Cruze in the US beginning in late 2016, and here it is, ahead of its debut at the 2016 Detroit Auto Show. Previously, the Cruze Hatchback was available in other markets, and the decision to not offer it Stateside was apparently "a pre-bankruptcy planning mistake," according to GM's Mark Reuss in earlier reports. The 2017 Cruze Hatchback builds on the second-generation Cruze we saw last summer, adding a wealth of functionality – there's 42 cubic feet of cargo space available with the rear seats folded. Plus, the Cruze sedan is lighter and stiffer than its predecessor – more than 200 pounds have been shaved off the compact car's curb weight. While the Cruze sedan is available in four trims – L, LS, LT, and Premier – the five-door will only be available in LT and Premier guise, but can be had with the optional RS appearance package. All Cruze models are powered by a 1.4-liter turbocharged inline-four engine, with 153 horsepower and 177 pound-feet of torque. Standard amenities include Apple CarPlay and Android Auto via Chevy's MyLink infotainment system, as well as a raft of high-tech safety features. Pricing information isn't available as of this writing, though we expect the Cruze Hatchback to command a slightly higher premium than the sedan. For comparison, a new Cruze LT sedan starts at $21,995, with the Premier coming in at $23,995. We'll have official numbers closer to the Hatchback's on-sale date this fall. Chevrolet Introduces 2017 Cruze Hatch HERE'S THE STORY Ahead of its debut at the North American International Auto Show, Chevrolet today introduced the 2017 Cruze Hatchback. Developed with all the technologies and dynamic driving attributes of the all-new 2016 Cruze sedan, the new hatch adds a functional and sporty choice for customers. It joins Colorado and Trax as the latest Chevrolets to push into new segments. PRODUCT DETAILS The Cruze Hatch has the same, class-leading 106.3-inch (2,700 mm) wheelbase as sedan models, but features a unique roof and rear-end structure – including wraparound taillamps and an integrated spoiler at the top of the liftgate. It opens to offer 18.5 cubic feet (524 liters) of cargo space behind the rear seat. With the rear seat folded, cargo space expands to 42 cubic feet (1,189 liters).