S10 on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2019 Chicago Auto Show photo gallery: All of the grilles

Do you like trucks? How about grilles? Like really big, shiny, chromey, in-your-face, could-be-made-by-Broil-King grilles? Well, the Chicago Auto Show is the place to be. Traditionally known as the truck show of the annual auto show circuit (at least those covered by national media), Chicago has what seems like a small national park's worth of acreage devoted to both consumer and commercial trucks. From humble extended cab Ford Rangers to a mammoth F-650 with cherry picker sprouting from its aft quarters, there's bound to be a truck for everything. And they all have grilles. So above is our gallery devoted to them, because hell, why not? Should you want to know about the trucks attached to those grilles, check out our coverage below. Heavy Duty Trucks 2020 Chevrolet Silverado HD revealed, tows 35,500 pounds 2020 GMC Sierra HD revealed, has more subtle looks than Chevy sibling 2019 Ram Heavy Duty trucks get new face, 1,000 pound-feet of torque 2020 Ford F-Series Super Duty revealed, adds massive gas engine Full-Size Trucks Read how all of the full-size trucks compare to each other 2019 Chevrolet Silverado First Drive 2019 Chevrolet Silverado 2.7L Turbo First Drive 2019 GMC Sierra First Drive 2019 GMC Sierra AT4 First Drive 2019 Ram 1500 Laramie Quick Spin Review 2019 Ram 1500 eTorque Drivers' Notes Review 2019 Ford F-150 2.7L EcoBoost Quick Spin Review 2018 Ford F-150 King Ranch Power Stroke Diesel Review Related Video: Featured Gallery 2019 Chicago Auto Show: All of the grilles View 40 Photos Chicago Auto Show Chevrolet Ford GMC RAM Truck chevrolet silverado

EarthCruiser adds a bigger camper option to its heavy duty pickup line

EarthCruiser is a camper and expedition vehicle company based out of Oregon that we've previously covered for its huge commercial truck-based machines. But they offer more than that, from drop-in campers for smaller pickups to heavy duty pickup conversions. The company's latest product is one of the latter, offering a larger camping area than the current EXD model. This new camper conversion is called the Terranova. The big differentiator between it and the EXD is the camper section, which extends over the truck cab on the Terranova. This means that bed space can be moved to above the truck cab, instead of having to use a convertible dinette. So less reconfiguring, and generally more usable space. One other major difference is that the EXD is only available for the Ram 3500 and Ford F-350. The Terranova is being designed for both of those trucks as well as the Chevy Silverado 3500. The EarthCruiser Terranova is otherwise very similar to other EarthCruiser models. The camper section is made of fiberglass and plastic, and the pop-up roof is insulated with foam. The curtains are triple-layered. The company says it can house four people. It comes with a freshwater tank and pump to help supply the kitchen sink, drinking water tap, bathroom sink and indoor and outdoor showers. There's also a cassette toilet. The kitchen features an induction stove top and small refrigerator and freezer. A fan system is standard, and air conditioning is optional. Power comes from a 400-aH lithium-ion battery. The Terranova isn't yet available. EarthCruiser is finishing up design and engineering, and it plans to have finished examples early next year. The company is taking reservations now, though. Pricing hasn't been announced, but an EXD runs between $220,000 and $265,000, and we would expect the Terranova to cost even more. Related Video: Featured Gallery EarthCruiser Terranova Expedition Camper renderings Chevrolet Ford RAM Truck Off-Road Vehicles Special and Limited Editions RVs/Campers