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2016 Chevy Camaro performance figures released

If you want to make a car faster, there are two sure-fire ways to get the job done – add power and/or reduce weight. Chevy has done both for the 2016 Camaro, putting as much as 455 horsepower into its muscle coupe and shaving a few hundred pounds from every trim. That range-topping power comes courtesy of a 6.2-liter V8 engine, and it's enough grunt to push an automatic-equipped Camaro SS to 60 miles per hour in just 4.0 seconds flat (4.3 seconds with a manual) and down the quarter mile in 12.3 seconds at 116 mph (12.5 at 115 for the stick). Not coincidentally, those acceleration specs, at least on paper, put the V8-powered Camaro SS just above the Mustang GT on the muscle-car pecking order. When the road gets twisty, Chevy claims the Camaro SS can generate as much as .97 g on the skidpad. And, thanks in part to its Goodyear Eagle F1 summer tires, the SS can stop from 60 in as little as 117 feet. We look forward to finding out how nimble the new Camaro feels when compared to its primary competitors. <p>Your browser does not support iframes.</p> Moving down one notch to the 335-hp 3.6-liter V6, properly equipped 2016 Camaro coupes can hit 60 in as few as 5.1 seconds and cover the quarter in 13.5 at 103. Perhaps even more intriguingly, the 2.0-liter turbocharged four-cylinder and its 275 horsepower (the only configuration quicker with a manual transmission, incidentally) can propel the Camaro to 60 in 5.4 seconds and through the 'ol 1320 in 14 seconds flat. That's seriously quick, but buyers comparing the Camaro to the Mustang will find that the EcoBoost 2.3-liter is a bit more powerful (310 hp and 320 lb-ft) and quicker (5.1 seconds to 60). Chevy is making lots of noise about the efforts its engineers went through to shed weight from the 2016 Camaro, going so far as to shave down suspension bolts so that no thread went unthreaded. The weight-saving obsession pays off – base Camaro models are down 390 pounds while the SS model drops 223 pounds over the 2015. The 2016 Camaro SS boasts a power-to-weight ratio of 8.1 lbs per pony, a 14-percent improvement over the last-gen. Even though weight is down, chassis stiffness is said to be up by 28 percent over the fifth-gen Camaro coupe. Also of note: The Camaro is now lighter than the Mustang across the board when comparing like-to-like configuration levels. The 2016 Chevy Camaro starts at $26,695 (including $995 for destination).

2016 Chevy Volt arrives with 50-mile EV range, 41 mpg [w/ video]

Let's start with the numbers. The 2016 Chevy Volt will have an all-electric range of 50 miles from a new, 18.4-kWh lithium battery. It will get 41 miles per gallon (combined) once the battery runs dry and have 102 MPGe. Oh, and it has five seats, sort of. To compare, today's four-seat 2015 Volt has a 38-mile range from a 17.1-kWh battery in a powertrain that offers 37 mpg and 98 MPGe. So, across the board, there are notable improvements. Now that that's out of the way, let's talk story. General Motors will unveil the new Volt at the Detroit Auto Show later today, but it's been talking about how this new version – the first major plug-in hybrid vehicle to get a serious redo in the modern era – was crafted with reams and reams of data from first-gen Volt customers. At a preview event for journalists last week, GM executive chief engineer Pam Fletcher told Autoblog that these owners "gave us the recipe" to make the second-gen model. At the top of the request list was more range (check), more "fun-to-drive" behavior (check?) and a smoother and quieter experience (we'll assume a check here, given that the new 1.5-liter four-cylinder – the first North American application of this new engine family – should offer more power with less noise than the previous 1.4-liter, four-cylinder powerplant). Other customer-driven changes in the new Volt include a different place to store the charging cable (in the side of the trunk instead of under the load floor) and a new brake system with improved blended regenerative braking feel as well as driver-selectable regen levels. The requested 50-mile range comes from a new, lighter battery that has increased capacity from fewer cells (192 vs. 288) and a simplified control architecture. Along with the new battery, the electric drive unit is a two-motor deal that is up to 12 percent more efficient and 100 pounds lighter, while also being "tremendously smaller," notes Fletcher. It offers 294 pound-feet of torque and a maximum 149 horsepower of "motoring power" delivered to the wheels. GM says it has worked hard to reduced the amount of rare earth materials in these motors, and one of them doesn't use any at all. The new powertrain offers improved acceleration times, as well. The 2016 Volt can go from 0 to 60 miles per hour in 8.4 seconds, a seven-percent improvement, while the 0-30 mph time has been improved by 19 percent, down to 2.6 seconds. The new Volt is more conventional looking, but certainly not completely ordinary.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."