1994 Chevy 1500 W/t Cheverolet Truck on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

More than half of Mazdas sold in 2018 are CX-5s, and other interesting sales facts

Last year was a seriously good year for carmakers. Overall, more vehicles were sold than in 2017, and the total number wasn't far off of the all-time record in 2016. Digging deeper into the numbers, you'll find some pretty usual stuff including the Ford F-Series still being the bestselling pickup truck in America, and a continued trend toward crossovers. But there are also some oddball factoids tucked in these sales reports, some that defy the trends, and some that are extremes of the public's buying preferences. We've compiled several interesting tidbits from last year's sales right here for your enjoyment. More than half of Mazda's sales were of CX-5s Yes, over half of all Mazda sales were of this one model. The company sold 300,325 cars in America last year, and 150,622 of them were CX-5 crossovers, or 50.1 percent. Just for emphasis, that means the other 49.8 percent of Mazda's sales were split among five other models, the Miata, 3, 6, CX-3 and CX-9. Breaking that down further, the second-best seller was the Mazda3 at 64,638, which isn't even half of the CX-5's sales. People are crazy for Mazda's middle crossover. Volkswagen actually sold more cars than crossovers It's clear that the crossover is the future king of car sales. For most mainstream brands, it already is. Chevy, Ford, Honda, Toyota, Subaru, Mazda and Nissan all sold more crossovers and SUVs than they did conventional sedans and hatchbacks. There are holdouts, though, and one of them is Volkswagen. At the end of 2018, the company sold 189,343 cars and 164,721 crossovers in the U.S. So that's one win for the classic car set, and it's justification for VW to maintain its car line for the foreseeable future. It's a bit of a hollow victory, though. Look closer and you'll see that car sales were down 28 percent from 2017, when VW sold 262,029 cars. Crossovers, on the other hand, jumped 112 percent from 2017 when 77,647 crossovers moved through U.S. dealers. So expect the tables to turn very soon. Mustang is still the muscle-car sales king, but Challenger is the only one to improve Once again, the Ford Mustang topped the muscle-car sales charts, beating out the Dodge Challenger and Chevy Camaro. Ford moved 75,842 of the ponies in 2018, while Dodge sold 66,716 Challengers for second place, and Chevy sold 50,963 Camaros to bring up the rear.

Chevy Silverado gets star-studded treatment at SEMA

Chevrolet has quite a presence ready for the 2015 SEMA Show, including custom takes on the Camaro and Spark. As one of the company's most popular models, the Silverado isn't left out of the fun, either, thanks to a trio of concepts to highlight what's possible for the aftermarket event. Camouflage is supposed to blend in, but the naval-inspired, Razzle Dazzle design on the Silverado Special Ops Concept should make the truck pop under the lights at the Las Vegas Convention Center. Based on a Silverado 1500 Z71, the pickup is conceived as a "rescue vehicle special-operations forces." To get behind enemy lines, it packs extra LED lighting, wheel flares for off-road tires, and a GearOn utility rack in the bed. Plus to help get away, Chevy Performance fits an air intake, exhaust kit, and concept six-piston brakes. The Silverado Realtree Bone Collector Concept (above) also wears camo for SEMA, but it's for enjoying the outdoors rather than getting out of battle. Camouflage company Realtree and The Bone Collector host Michael Waddell help with the design for this custom truck that features 22-inch black wheels, a front push bar, LED light bar, and assist steps all from Chevy Accessories. With leather upholstery, Apple CarPlay, and Android Auto inside, the drive to and from the woods should be comfortable, as well. The Silverado 3500HD Kid Rock Concept rounds out this trio and features patriotic styling from the eponymous rock star. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys," he said about the design, and Kid Rock even visited the factory in Flint, MI, to meet members from UAW Local 598 for some inspiration. The result features a custom chrome grille with a Born Free logo and chrome exhaust stacks. For added excitement, two Gibbs Sports Quadskis are hooked up on the trailer behind it. Related Video: Chevrolet Introduces Silverado Special Ops Concept Military-inspired truck reinforces capability with go-anywhere style LAS VEGAS – Chevrolet's 2016 Silverado Special Ops concept imagines a unique rescue vehicle for special-operations forces. It is based on the Silverado 1500 Z71, which features a new front-end design and new technologies built into its strong, high-strength steel body structure and fully boxed frame, and draws its design inspiration from naval design aesthetics.