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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Ford also working on 200-mile EV to compete with Bolt, Model 3

The Chevrolet Bolt is on a lot of people's radars. You may have even noticed friends and colleagues who harbor very little interest in the automotive world, or anything labeled as "green," who have taken notice of a 200-mile electric vehicle coming out of Detroit. Mass appeal is the idea, after all. You can include Ford in the list of interested parties, in this case with the intention of taking direct aim at the Bolt – and, by proxy, the Tesla Model 3 – with an affordable, long-range EV of its own. Ford will unveil its own long-range EV, positioned to compete with Chevrolet, later this year, according to Automobile. Details are very scarce about Ford's plans, but we do know that the Bolt (or whatever the Chevy all-electric hatchback will end up being called) is expected to offer over 200 miles of driving between charges, with a sticker price around $30,000. The other major player, of course, is Tesla's smaller, more affordable sibling to the Model S. The Model 3, also slated to go on sale in 2017, should cost less than $40,000. While Tesla has established itself in the EV world, another long-range EV out of Detroit would win some customers from the California-based startup. For now, though, we'll just have to wait, as Ford remains tight-lipped about its plans for the car. Automobile predicts a possible unveiling at the Los Angeles Auto Show in November, what with California's EV mandate being a driver of strategy for various automakers. Most can agree, though, that a larger field of options – while not ideal for backers of the Bolt or Model 3 – will only benefit the car-buying public. Related Video: Featured Gallery Chevrolet Bolt EV Concept: Detroit 2015 Related Gallery Chevrolet Bolt EV Concept News Source: AutomobileImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Rumormill Chevrolet Ford Tesla Electric Future Vehicles Chevy Bolt ford ev

Chevrolet FNR is a sharp vision of the future in Shanghai

The Shanghai Motor Show is about more than just displaying the latest extended-wheelbase luxury sedans to the Chinese populace. Chevrolet is taking advantage of the event to debut its vision of the future of motoring with the FNR concept, and the capsule looks like it could be fresh from off the set of Blade Runner. The FNR imagines what a fully autonomous, electric vehicle might look like many years from now and is meant to appeal to young, Chinese consumers. The concept's design from the minds at GM's Pan Asia Technical Automotive Center does a pretty neat magic trick, too. Most times it's a mass of glass and curving lines that looks very sci-fi, but then the dragonfly doors open upwards to reveal some knife-edged angles in the styling, as well. As a cutting-edge concept, this capsule is also packed with futuristic tech. Power comes from magnetic hubless electric motors in each wheel, and it could charge wirelessly. Crystal lasers generate the headlights and taillights, and radar in the roof would allow scanning the surroundings for autonomous driving. The interior is similarly imaginative as the rest of the styling. Passengers are enveloped in blue light while sitting in mostly mesh chairs with huge bolsters. Keys have been done away with entirely in favor of iris recognition. Once on the road, the front seats even swivel around to more easily talk with rear passengers. Check it all out in the gallery above for a glimpse a Chevy's vision of what might be next. Related Video: Chevrolet-FNR and All-New Chevrolet Malibu Make Global Debut at Shanghai GM Gala Night 2015-04-19 SHANGHAI – Two Chevrolet models, the Chevrolet-FNR and all-new Malibu, made their global debut this evening at Shanghai GM Gala Night. They were joined by the Bolt EV concept and the 2015 Captiva, which made their China debut. The new models were introduced as Shanghai GM celebrates the 10th Anniversary of its Chevrolet brand in China. They will appear alongside 12 other models on the Chevrolet display at Auto Shanghai 2015, this year's leading auto show in China, which starts tomorrow. Chevrolet-FNR The Chevrolet-FNR is an autonomous electric concept vehicle that offers a glimpse at mobility of the future. It was developed in Shanghai by GM's Pan Asia Technical Automotive Center (PATAC) joint venture. Engineering, design and electrification teams drew on their past experience developing electric concept vehicles.