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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

2016 Chevy SS gets new face, clears throat

Chevy is tweaking the SS once again for the 2016 model year. While the changes might be minor, muscle sedan enthusiasts shouldn't need any more excuse to love the Bowtie brand's performance sedan. The 2016 Chevy SS benefits from revised front-end styling that incorporates new vertical ducts designed to direct airflow over the front wheel wells. It also gets new LED lighting and new functional hood vents to make it look even more aggressive than the current model. Although the 6.2-liter V8 carries over unchanged from the existing version – churning out 415 horsepower and an equal amount of torque – a new dual-mode exhaust promises to be both quieter at lower speeds and angrier-sounding at higher revs. And of course you can still get it with a six-speed manual or automatic transmission. In any event, it should also look the business with its new 19-inch alloys as well. Related Video: 2016 Chevrolet SS Designed for Performance DETROIT – Building on the performance-oriented updates made to the Chevrolet SS last year, the 2016 model features several exterior enhancements that reinforce its presence on the road. A revised front fascia features new, vertical ducts at the outer edges to direct airflow over the front wheel openings to improve aerodynamic efficiency. The fascia also incorporates new LED signature lighting, while new, functional hood vents and new-design 19-inch cast-aluminum wheels contribute to a stronger appearance for the rear-drive sports sedan. "The 2016 SS design changes more fully express the true driving character of the sedan while further enhancing the car's overall performance," said Todd Christensen, Chevrolet Performance Car marketing manager. What hasn't changed is the SS's unique blend of performance, comfort and spaciousness. It features a 6.2L V-8 engine under the hood and turns out an SAE-certified 415 horsepower (310 kW) and 415 lb-ft of torque (563 Nm), and offers a six-speed manual transmission or a paddle-shift six-speed automatic transmission. A new, dual-mode exhaust system for 2016 complements the V-8 engine with quieter performance at low engine speeds and a more muscular engine note at wide-open throttle.

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.