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So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

Domino's reveals Chevy Spark-based delivery car

Next time you order from Domino's Pizza, check out the delivery car. In an effort to get hot and fresh pizzas to hungry customers, the company is creating a small run of custom vehicles that are tailored for the job. Dubbed the Domino's Delivery Expert (DXP), these 2015 Chevrolet Spark-based hatchbacks pack a plethora of features to provide the perfect pie. When the DXP's on delivery duty, every order should arrive steaming hot thanks to the hatchback's biggest custom upgrade – a warming oven right behind the driver. Accessible from outside, it can keep pizzas at the perfect temperature on the way to your house and hold two of Domino's Heatwave bags. Other than the driver's seat, the rest of the interior also gets replaced with bountiful storage and non-slip surfaces. According to the company, as many as 80 pizzas could conceivably fit inside, and that would be quite a party. The exterior is still clearly derived from the Spark but with some clever additions. An illuminated "Out for Delivery" sign is on the roof, and a puddle light shoots the Domino's logo on the ground. Plus, the company's red-and-blue color scheme is emblazoned over the hood, pillars, and hatch. Underneath all the pizza-related mods, power comes from a 1.2-liter four-cylinder and CVT. Rather than just a one-off stunt, Domino's is working with Roush Enterprises and former General Motors exec Kenneth R. Baker to build 100 DXPs. They're hitting the streets in 25 US cities, and you can check if your locale is included on the project's website. The seed of this idea came from a partnership with Local Motors to crowdsource the ultimate pizza delivery platform. Domino's Launches Purpose-Built Pizza Delivery Vehicle Domino's Innovative DXP™ Created by Three Great Michigan Brands and an International Crowdsourcing Design Competition Ann Arbor, Mich., Oct. 21, 2015 -- In its latest innovation as the recognized world leader in pizza delivery, Domino's (NYSE:DPZ) is launching the Domino's DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino's. To also include consumers' input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors. "The Domino's DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery," said Russell Weiner, president of Domino's USA.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.