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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

These are the 10 longest-lasting vehicles on the road today

Buying a car has started feeling pretty bad. It’s hard to find what you want, and when you do, thereÂ’s a great chance itÂ’s not selling for the price you thought it would be. The least stressful way of coping with the situation is not to buy a new car, but how can you know how long your current ride will last? A recent study from iSeeCars found that some vehicles are prone to deliver many more miles of usable driving than others. iSeeCars looked at more than 2 million cars. The mileage over which the top 1% of cars within each model obtained was calculated and used to rank models, and the study required that a vehicle be sold for at least 10 of the past 20 years to be included. Unsurprisingly, Toyota dominated the top-10 list, but most of the other models come from General Motors with one Honda thrown into the mix. Ranked by mileage, the top-ten longest-lasting vehicles include: Toyota Highlander Hybrid: 244,94 miles Toyota Avalon: 245,710 miles Honda Ridgeline: 248,669 miles Chevrolet Tahoe: 250,338 miles Toyota Prius: 250,601 miles GMC Yukon XL: 252,360 miles Toyota Tundra: 256,022 miles Chevrolet Suburban: 265,732 miles Toyota Land Cruiser: 280,236 miles Toyota Sequoia: 295,509 miles The iSeeCars study found that SUVs and trucks occupy 75 percent of the top 20 vehicles with the potential to last the longest, and Toyota alone accounts for half of the top 20. Interestingly, the Prius and Highlander Hybrid made the list, suggesting that automakers are getting better at making batteries last a long time. "What we see is a list of highly-durable vehicles, capable of more than a quarter-million miles of use if properly maintained," said iSeeCars Executive Analyst Karl Brauer. "And to be clear, this study isnÂ’t reporting the maximum lifespan of these vehicles. This is simply a measure of current odometer readings. Most of these cars are still in use and going strong." Of course, the longevity of a vehicle has a lot to do with how itÂ’s treated and maintained over its lifetime. ItÂ’s easy to find stories of people nursing Toyota Tundras and other vehicles past a million miles, and thereÂ’s a 1960s Volvo with more than 3 million miles. Some vehicle types, particularly the largest SUVs, are often used as road-trip vehicles by large families, which means they tend to rack up big mileage. In most cases, buying and owning a higher-mileage car can be a risk, so itÂ’s essential to get a pre-purchase inspection or regular maintenance if you already own one.

GM Recalling 370,000 Trucks For Fire Risk

DETROIT (AP) - General Motors is recalling 370,000 Chevrolet Silverado and GMC Sierra pickups from the 2014 model year to fix software that could cause the exhaust components to overheat and start a fire. The recall includes 303,000 trucks in the U.S. and 67,000 in Canada and Mexico. All of the trucks involved have 4.3-liter or 5.3-liter engines. GM said eight fires have been reported, but no injuries. One garage was damaged, the company said. All of the incidents occurred in cold weather. The company is asking customers not to leave their trucks idling unattended. GM dealers will reprogram the software for free. The company will inform owners starting Jan. 16. The major recall announcement, which came on Saturday, marred the Silverado's winning of the 2014 North American Truck of the Year Award at the Detroit Auto Show on Monday. Related Gallery Our Favorite Cars For Winter View 11 Photos Recalls Chevrolet sierra