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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

OnStar to offer 90-day driving assessment, possible insurance discount

General Motors has announced a brace of new features for OnStar, two of which could help you save money assuming you're willing to sign over some (more) personal details. The first is a driving assessment program in which OnStar takes note of certain driving parameters for 90 days, then provides the driver feedback on their driving, both individually and when compared to other drivers in the program, as well as driving tips. Think of it as OnStar's ICE version of the Nissan Leaf's CARWING feature that compares how efficient your electric driving is compared to other BEV drivers. In this case, though, certain drivers will have the chance to share their assessment with Progressive Insurance, and if the numbers are right they might get a "driving-based" discount from the insurance company. The assessment program is voluntary, and requires opting in. It will be available this summer on all new GM cars and some GM vehicles back to 2013. In case this sounds like Big Brother, let's not forget that Big Brother is already here and moved in so long ago that he's a member of the Kiwanis club and is hosting neighborhood block parties. Progressive already has a million enrollees in a program called Snapshot that tracks OBD II data to offer usage-based insurance to provide annual pricing based on how much you drive your car, with discounts of up to 30 percent. The OnStar effort is just another way to do that. The second feature is proximity offers through AtYourService, which notifies drivers to deals and information on their driving route and provides coupons from RetailMeNot and Entertainment Book. Beyond that, a deal with Priceline will let OnStar agents book hotels for you starting this year, there's a tie-in with Dunkin' Donuts, too, but we're fuzzy on those benefits, and third new feature lets Chevrolet owners know when certain parts need replacing. News Source: Detroit NewsImage Credit: AP Photo/Carlos Osorio Chevrolet GM Technology

Someone has already test driven the 2016 Chevy Volt

Due to some well-placed connections at General Motors Canada headquarters in Oshawa, a senior member of the gm-volt.com forum with the handle "kickincanada" got about 30 minutes behind the wheel of a 2016 Chevrolet Volt. Kickincanada owns a 2012 Volt, and other than personal reservations over the styling of the new car, he came way nothing but impressed by the second-generation hybrid. He drove the Premier trim, posted his observations on the site, then answered questions for other owners desperate to find out what's coming. He said the interior materials are "more upscale," there is less hard plastic and better leather, the seats are more comfortable, and ergonomically, "Everything is beautifully laid out." Although obviously not as luxurious, the interior reminded him of the Cadillac ELR. Tech touches like a better display, Apple integration, a wireless charging area for the phone, heated rear seats, and a better rear console were also worth noting. As for driving, Kickincanada called it "incredible." The "much more luxurious drive" comes courtesy of a "firm and sporty" suspension setup, less NVH thanks to more sound insulation, quieter Michelin Energy Saver tires, and quieter operation of the genset ICE. He said acceleration from a standstill felt quicker because there was no delay between applying the throttle and the car taking off. He estimates owners should be able to get about 100 kilometers (62 miles) out of the electric mode alone on a full charge, and that the new Volt is "clearly improved in almost every way" (the car's official range, as determined by the EPA, is 53 electric miles). We look forward to finding out ourselves. Click through to gm-volt to read all of his thoughts and responses if there's a hybrid purchase in your future. Related Video: