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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

December sales for Chevy Volt, Nissan Leaf are what you expected

It was another month of as-expected sales for the two pioneering plug-in vehicles in the US. The Nissan Leaf is basically treading water and the new-generation Chevy Volt is getting back to old habits with a big increase in sales compared to where the car was last year. It wasn't a surprising month, but there wasn't any reason to expect a surprise. In fact, we don't suspect this trend to veer too far from where it's at right now until gas prices shoot up or Nissan introduces a new Leaf. Neither of those things is likely to happen any time soon. Let's start with the mediocre news. Nissan reported today that Leaf sales for December 2015 totaled 1,347 units. That's a 56.6-percent drop from where the Leaf was a year ago, and contributed to the all-electric vehicle's 42.8-percent drop in 2015 sales compared to 2014. This past year, 17,269 people bought Leafs, down from 30,200 who did so in 2014. The Volt sold 2,114 copies last month, bringing the plug-in hybrids 2015 total up to 15,393. That's an 18.1 percent drop from the 18,805 Volts sold in 2014. We shouldn't see the past year as a total flop for the Volt, though, since the much-improved second-generation model was introduced late in the year. In fact, if we just look at December 2015 and compare it to the last month of 2014, we see the Volt was able to post a 41.9-percent increase. It'll be quite fun to see where the Volt's numbers go in 2016. As you probably know, we'll have our complete wrap up of green car sales for you soon. Stay tuned. News Source: Nissan, Chevy Green Chevrolet Nissan Electric Hybrid ev sales

2014 Chevrolet Impala [w/video]

Can A Fleet Queen Become a Fullsize King?
On paper, the Chevrolet Impala is a pretty strong seller, posting annual sales that have hovered right around 170,000 units for the last two years, but it only takes one trip to practically any rental car agency to discover where the majority of those sales have come from. In fact, General Motors told Autoblog that a full 70 percent of Impala sales last year went to fleet companies for things like rental cars and government vehicles. Logic tells us that this is neither good for resale values nor name equity, so Chevrolet is getting ready to roll out an all-new Impala with improved comfort, styling and technology, hoping to turn the tables on its retail-to-fleet ratio.
Chevrolet's sedans have come on quite strong in the last few months with the introduction of the Cruze diesel and the SS sedan, but while these will likely be low-volume sellers, there's more pressure for the new Impala to perform well as GM looks to slash fleet sales and compete with the wide variety of full-size sub-luxury sedans. Riding on a platform shared with the Buick LaCrosse and Cadillac XTS, the 2014 Impala will compete against the Hyundai Azera, Ford Taurus and Toyota Avalon on the more traditional side, while also looking to take a bite out of somewhat sportier models like the Chrysler 300/Dodge Charger twins and the Nissan Maxima. We headed to sunny San Diego to see if this totally new Impala can stand on its own without the assistance of fleet companies and rental agencies. [w/video