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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

2016 Chevrolet Camaro starts at $26,695

Parking the new 2016 Chevrolet Camaro in your driveway will cost $26,695, including the $995 destination charge. That's a cut from $27,000 for the same trim on a 2015 Camaro. If you prefer a V8 under the hood, then the base 1SS goes for $37,295, compared to $34,500 for that model currently. The 2016 Camaro is offered as a coupe and convertible in four trim levels: 1LT, 2LT, 1SS, and 2SS. The LT is available with a 2.0-liter turbocharged four-cylinder with 275 horsepower and 295 pound-feet of torque or a 3.6-liter V6 with 335 hp and 284 lb-ft. The SS gets a 6.2-liter V8 with 455 hp and 455 lb-ft. The first examples arrive before the end of the year, but droptops and the turbo engine don't materialize until the first quarter of 2016. Base models come with tech like Chevy's MyLink infotainment system with Apple CarPlay, a rearview camera, automatic climate control, and multiple driving modes. The RS Package adds to the style with 20-inch wheels, HID headlights, LED taillights, a different grille insert, and rear spoiler. Opting for the SS brings a more aggressive exterior look, plus performance upgrades like Brembo brakes, differential and transmission coolers, and a limited slip differential on those with a manual gearbox. Upgrading to the 2SS adds amenities like heated and ventilated front seats, wireless phone charging, a Bose stereo, rear cross-traffic alert, and Side Blind Zone Alert with Lane Change Alert. Options like a Magnetic Ride Control suspension and dual-mode exhaust offer additional sportiness. Reading about the 2016 Camaro is nice, but Chevy now has a visualizer for the pony car. It's not quite a full configurator but lets you check out different colors, wheels, and stripes to imagine your future purchase. Enjoy finding just the right combo. Related Video: CHEVY REVEALS PRICE, ONLINE VISUALIZER FOR 2016 CAMARO 21/08/15 Gen Six Camaro offers more performance, technology and customization choices DETROIT – As production of the lighter, more powerful, more advanced 2016 Camaro grows near, Chevrolet revealed more details to help customers tailor their Gen Six exactly how they want it, including pricing information and an online visualizer. The 2016 Camaro offers higher levels of performance, technology and refinement, starting at a suggested retail price of $26,695 for the Camaro 1LT, while the most powerful Camaro SS ever starts at $37,295 for the 1SS.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.