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Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Chevrolet Camaro goes to South Korea - Click above for high-res image
General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camaro would lead the way in GM's efforts to market Chevrolet in South Korea.
For now at least Chevrolet and Daewoo-branded vehicles will coexist in the Korean market. However, while we were in China last week GM officials told us that the Daewoo brand, which has been somewhat tainted by past quality issues, would eventually be phased out in favor of Chevrolet. When the new Aveo launches next year it will likely be badged as a Chevrolet even though GM Daewoo is in charge of engineering the car.

2016 Chevy Camaro to drop 200 pounds

The sixth-generation Chevrolet Camaro makes its grand debut on May 16 at a big celebration on Detroit's Belle Isle. Until then, Chevy's strategy seems to be showing off the pony car's new components piece by piece. With the exhaust headers and front end already on display, the Bowtie is now giving a glimpse at some of the upcoming model's aluminum components. The Camaro is going on a diet for its latest generation, and Chevy claims that the switch to the Alpha platform and other new components shed over 200 pounds compared to the current model. That will put the pony car at around 3,500 pounds. The lower weight will contributes to better fuel economy, quicker acceleration and more direct handling, according to the automaker. Among the changes are aluminum front and rear suspension assemblies (pictured above) that weigh 21 percent less than the current units. Also, Chevy promises in its announcement "links on some models feature an intricate, structurally optimized design made with a rigid composite material that's even lighter than aluminum." In addition to these improved parts, the Camaro uses the lightweight metal for the beam that supports the instrument panel to save 9.7 pounds more. The only two pieces reportedly carrying over to the latest design are Chevy's bowtie and SS badges, and at least one engine in the range is known to be a version of the 6.2-liter LT1 V8. With over a month until the next Camaro's debut, we might get a glimpse of even more of the car's new parts in the coming weeks. Related Video: 2016 Camaro Does More with Less New model is at least 200 pounds lighter than current car 2015-03-30 DETROIT – For the all-new, 2016 Chevrolet Camaro, the team was challenged to improve the handling, acceleration and fuel economy of the award-winning current model. To meet all three objectives, the team focused on a singular mission: reduce mass. By obsessively searching for opportunities to save ounces, the team pared more than 200 pounds off the Camaro compared with the fifth-generation model. As a result, the Camaro does more with less, according to Al Oppenheiser, Camaro chief engineer: "We kept the cornering confidence and control that make the Gen 5 Camaro 1LE so fun to drive, and added a greater sense of agility," he said. "The new Camaro brakes harder, flicks into corners more quickly, and drives out of the corner faster.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.