2014 Chevrolet Equinox 1lt on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM follows Ford and Honda in skipping SEMA

The list of automakers skipping SEMA has become longer. First reported by Muscle Cars and Trucks, and confirmed to us by a company representative, General Motors will not have an official presence at the aftermarket show. It joins Ford and Honda in leaving the show. It will be a large hole in the show, with the GM brands typically filling a significant swath of available show space in one of the main halls. GM hasn't provided much explanation for the move, either. The GM representative provided Autoblog with the same statement that Muscle Cars and Trucks got: "GM has made the decision not to participate in the 2022 SEMA Show. The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business." We also asked if we would see any sort of announcements around the time of the show — Ford said it has plans to share some things around that time — however, the GM representative said that the company has no immediate plans for announcements. Certainly things could change between now and the November show, though. SEMA had previously noted that other exhibitors would help fill in some of the space vacated by these major OEMs. Another OEM, Volkswagen, is returning to the show after an absence, which will also help with the display deficit. Related Video:

2016 Chevrolet Silverado 1500 Quick Spin [w/video]

The Silverado 1500 gets what most would consider an early update for 2016. Just two years into this generation, the half-ton Chevy truck has been given a visual overhaul and a handful of feature upgrades. Chevy reps say they didn't wait the usual three years for a refresh because they knew the domestic competitors were planning updates of their own for 2015. We're told the fast refresh was always in the plans, and that it wasn't a response to critics (like us) saying "meh" to the new truck's design, which some felt hewed too close to the GMT900s that came before. If a Ford grille that reaches halfway into the headlights is good, a Chevy grille that cuts the units clean in two must be better. That's at least how we imagine the designers' thought process went. Those new split lights use HID projectors on lower models and full-LED tech on the upper trims, with all versions getting LED daytime running lights. LED taillights are also included on the fancier models. <p>Your browser does not support iframes.</p> Each of the eight trim levels has its own look, and the differentiation goes beyond the placement of chrome and the color of cladding. Look closely and you'll see that elements of the various grille treatments are repeated within the headlights. It's a neat touch, and proof that attention to detail is still a thing. Chevy also reshaped the hood, with sharp lines and pockets that look like they'll do a great job of collecting snow come winter. We get why a Corvette has troughs in its hood (you know where the wheels are and see through the valley to the road) but the surfacing on the Silverado's engine hat has only aesthetic benefits. On the feature front, almost all 2016 Silverado models get standard Apple CarPlay and Android Auto support; the 7.0-inch screen includes both, while the available 8.0-inch screen will add Android Auto through an update in March of 2016. The top High Country trim gets new power-articulating side steps as an option. In addition to swinging down to help you hoist yourself in through the door, the steps have a button at the rear that, when pressed, motors them down and rearward to give you a foothold at the front of the bed. Chevy also catches up to the competition with an available remote-locking tailgate. Chevy also gets further into the competitive numbers game for 2016 with expanded use of its eight-speed truck transmission.