1968 El Camino on 2040-cars

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1983 Motorweek showdown pits Porsche 928S vs. Chevy Camaro Z28

Last month, Motor Trend threw the Camaro Z/28 and Porsche 911 GT3 into the bear pit and let them fight it out. Way back in 1983, MotorWeek had the same idea, comparing the Camaro Z/28 to the Porsche 928S. At the time, the Camaro was America's best selling sports coupe, the 928S was Porsche's top-of-the-line model that also had the highest top speed of any car sold here. And the price differential was even more stark then: $13,600 for the Camaro, $45,000 for the Porsche. That put the Z/28's cast-iron, 5.0-liter V8 with 190 horsepower and 240 pound-feet of torque against the all-aluminum 4.7-liter V8 with 234 hp and 263 lb-ft in the 928S. Even with that and the Camaro being 14 inches longer than the Porsche, the American was a surprising 40 pounds lighter than the German. The show took them to Summit Point Raceway in West Virginia to see how close a relative performance bargain could hang with a the German GT. Both had five-speed manual transmissions, but the high-speed corners and tight sections of Summit Point would test other handling variables, including the "bone-rattling" Camaro's solid rear axle and disc and drum brake setup vis-a-vis the four-wheel disc brakes and independent suspension on the "firm-but-smooth" Porsche. Paradoxically, the larger disparity 22 years ago resulted in a closer result. Check out the video to see how the Summit was won. News Source: MotorWeek via YouTube Chevrolet Porsche Coupe Luxury Performance Classics Videos chevy camaro z28 porsche 928 retro review

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

NHTSA investigating nearly 750,000 GM models over non-deploying airbags

Nearly 750,000 vehicles built by Chevrolet, GMC, and Cadillac are the subject of a National Highway Traffic Safety Administration (NHTSA) investigation due to non-deploying driver-side airbags. While the investigation is ongoing, the agency believes the issue is likely due to rust particles that form on the inflator's connection terminal interface. The list of nameplates included in the investigation includes Chevrolet's Silverado, Tahoe, and Suburban, GMC's Sierra, Yukon, and Yukon XL, plus Cadillac's Escalade, Escalade ESV, CT4, CT5, and XT4. All of the potentially affected vehicles are 2020 or 2021 models, according to a bulletin published on the NHTSA's website. Investigators launched the probe in April 2021 after 15 consumers reported airbag-related issues, including nine who said an airbag malfunction light appeared in the instrument cluster. More alarmingly, the NHTSA is aware of six accidents that caused significant damage to the car's front end yet didn't trigger the driver's airbag. It adds that there are no fatalities linked to the issue, but there are six crashes and eight injuries reportedly blamed on it. No evidence suggests this problem is related to the millions of potentially deadly Takata inflators recalled over the past few years. General Motors is aware of the defect. It sent a technical service bulletin (TSB) to its dealers in March 2021 to address the aforementioned warning light. The note explains the issue is due to "rust particles in the connection terminal interface of the driver's airbag inflator." The company hasn't issued a safety recall yet, however. Whether it will partially depends on the NHTSA's findings. It's currently looking into the scope and the severity of the problem, and it wants to understand its implications on driver safety. Investigators will decide whether General Motors needs to recall the 749,312 cars that are part of the probe when they close their investigation. General Motors has already spent a significant amount of money replacing defective airbag-related parts in its cars. In November 2020, it was ordered by the American government to recall nearly 6 million pickup trucks and SUVs equipped with potentially dangerous Takata airbag inflators. It repeatedly argued that testing proved the inflators were safe, and it petitioned the agency four times starting in 2016 to avoid a recall, which cost an estimated $1.2 billion (about a third of its net income in 2020).