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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Survey says $25k barrier is a problem for EVs

The majority of consumers are more or less priced out of the market.
Electric cars are gaining popularity with the general public, but are they still too expensive? According to a survey 1,084 consumers by Navigant Research, a consulting firm located in Boulder, CO, 71 percent want their next car to cost under $25,000, while 41 percent won't go a cent above $20K. Looks like people are even thriftier than we'd originally thought.

2017 Chevrolet Trax gets a friendlier face, more tech

Chevrolet only introduced the Trax for the 2015 model year in the US, but since the car was available for many years in other markets, it's overdue for a refresh. The 2017 model year updates include a major improvement in the CUV's styling and a more extensive slate of available tech. The current Trax looks somewhat frumpy due to its chunky headlights and square face, but the 2017 update does wonders for the compact CUV's styling. The narrower headlights wrap around the front end, and higher trim levels get LED running lights. The angular lower portion of the grille also has more visual flair compared to the current rounded shape. Around back, there are minor tweaks to the bumper and taillights. The 2017 Trax's interior looks like a much nicer place to spend time. A new instrument panel includes an analog speedometer and tachometer, plus a digital info display on the right side. The infotainment system is now Chevy's seven-inch MyLink unit with available Apple CarPlay, Android Auto, and 4G LTE support. Chrome trim on the center stack and dashboard also make the updated Trax seem more luxurious inside. The latest model keeps the current powertrain, which consists of a 1.4-liter turbocharged four-cylinder with 138 horsepower and 148 pound-feet of torque and a six-speed automatic gearbox. Buyers can now enhance the CUV's safety with optional side blind zone alert, rear cross traffic alert, forward collision alert, and lane departure warning. The 2017 Trax goes on sale this fall in LS, LT, and Premier trims. You can get a good look at the improved styling in the gallery above, and expect live photos of the CUV from the Windy City soon. Chevrolet Introduces 2017 Trax Fresh design, premium interior complement safety, connectivity enhancements CHICAGO – Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America's best-selling small SUVs. Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies.