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GM trucks get hybrid versions, but you'll probably never see one

A few years ago, General Motors sold hybrid versions of its Chevy Silverado and GMC Sierra pickups. They weren't very good, using GM's old two-mode hybrid system that resulted in only negligible fuel economy gains. But GM's trying again, launching eAssist models of the 2016 Silverado and Sierra that are said to offer 2-mpg improvements in city, highway, and combined fuel economy ratings. Problem is, you probably won't be able to get one. Only 700 eAssist trucks will be made for the 2016 model year – 500 Silverados and 200 Sierras. When you consider that GM moved 824,683 examples of its light-duty pickups in 2015, this small run represents 0.08-percent of all Silverado/Sierra production, and GM says it "will monitor the market closely ... and adjust as appropriate moving forward." But that's not the only limitation. The eAssist trucks will only be sold through California dealers. For the Silverado, eAssist can only be optioned on the 1500 Crew Cab 1LT 2WD model, and for the Sierra, the fuel-saving technology is solely available on the 1500 SLT Crew Cab 2WD model with the SLT Premium Plus package. Granted, in terms of the Sierra, that means you get niceties like LED headlights and taillights, Apple CarPlay and Android Auto, Bose premium audio, heated seats and steering wheel, lane keep assist, and more. In the trucks, eAssist combines a small electric motor and 0.45-kWh battery pack with the pickups' 5.3-liter V8. GM estimates total output of 355 horsepower and 383 pound-feet of torque – no more horsepower than the non-eAssist trucks, but three more pound-feet of torque. GM says the eAssist trucks can tow up to 9,400 pounds, and the battery only adds 100 pounds to the trucks' weight. The electric motor provides 13 hp and 44 lb-ft of torque for a boost of acceleration off the line, or during passing. It also allows the engine to run in four-cylinder mode for longer periods of time. eAssist uses regenerative braking to help power onboard electrical systems, and adds start/stop to the powertrain. Finally, the so-equipped trucks have a six-percent improvement in aerodynamics, thanks to a soft tonneau cover and active grille shutters in the front fascia. Great news is, the eAssist option is relatively inexpensive, only costing $500. But good luck getting your hands on one.

Leveling kit now available for Chevy Colorado, but not yet for GMC Canyon

In various bits of news this year concerning the Chevrolet Colorado and GMC Canyon pickups, we kept hearing about a front leveling kit. GM Authority found a few details in early order guides in January. In February, the kit came up in relation to the Canyon's AT4 Off-Road Performance Package, and again with AEV's upgraded Colorado Bison. After three months of waiting, GMA has more info. The kit eliminates the trucks' raked stance by raising the front by one inch, using an electro-coated upper spacer and a polyurethane lower spacer in order to maintain the proper suspension geometry. Installation is a bolt-on job with low-profile nuts, but the task will require a spring compressor. Fitted properly, the kit doesn't void GM's new vehicle warranty on the Colorado. Why do we only mention the Colorado? Because for some reason, the kit isn't available for the Canyon yet as a standalone component; the GMC stays raked without one of the aforementioned option packages. For Chevy, the leveling kit is compatible with any trim in four-wheel drive except the ZR2. It cannot be installed on two-wheel-drive trucks, nor any truck wearing wheels that are 20 inches or above. The kit is available now, ordered through any Chevy dealer for $150. There is a treat in store for GMC buyers, though, but it requires spending a lot more money. GM Authority discovered that the 2021 Yukon will offer the brand's first illuminated emblem. Priced at $475 as a dealer-installed option, a backlit glow will show off the GMC logo in the grille. The brand makes the logo in red and black, it's thought the red logo will get the nod, at least at first. Only the front logo earns the spotlight, not the one on the tailgate. GMA says the tchotchke will be available on all four trims when the new full-size crossover goes on sale in a few months.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")