Chevrolet Corvette Z51 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2015 Callaway Corvette Z06 gets new supercharger, adds $17K to starting price

Callaway's proud tradition of modifying Chevrolets is about to add a very significant chapter this weekend, as the company prepares to unveil a modified version of the 2015 Corvette Z06. The engine mods are simple, though we expect them to be very potent. That's because Chevy has replaced the factory supercharger with a new "GenThree" unit that's nearly a third larger than what's bolted on in Bowling Green. A new intercooler is also added, along with a new high-flow intake system. Beyond that, the changes are exclusively of the subtle cosmetic variety. There's new badging inside and out, as well as new engine covers, floormats and an underhood plaque. Naturally, there's documentation to verify the Callaway Z06's authenticity, and the comfort that comes with a three-year, 36,000-mile warranty. Callaway has priced the upgrade package at $16,995, in addition to the price of the stock Z06. While we're still waiting to hear official power figures, that seems like a reasonable asking price for what were wagering will be a major increase in power. The Callaway Z06 will debut this weekend at the National Corvette Museum's C7 Bash in Bowling Green, KY. Expect more details following the debut. Scroll down for the official press release. Related Video: 2015 Callaway Corvette Z06 to Debut at National Corvette Museum The 2015 Callaway Corvette Z06 will debut at the National Corvette Museum C7 Bash in Bowling Green, Kentucky, April 23 through April 25. Here's a sneak peek at the new package. Based on Chevrolet's track-proven Z06, Callaway engineers' no-compromise approach takes this Corvette to an astounding power level. While advertised Callaway horsepower and torque are pending final validation, the Callaway package adds Callaway's new GenThree supercharger system with 32% more displacement than the stock Z06 supercharger, improved manifold design and unique triple-element intercooling system. Callaway engineers recognize that a key contributor to maximizing power is reduction of inlet air temperature. By exposing the supercharger's large plenum area to outside ambient airflow, the design takes advantage of the significant charge air temperature reduction provided by convective cooling. The completely redesigned intercooling system also helps maintain nearly ambient charge air temperature with exceptionally low air restriction.

Chevy, GMC and Ram dealers are worried they'll run out of new pickups

One of the unexpected side effects of the ongoing coronavirus pandemic is a shortage of pickups at Chevrolet, GMC and Ram dealers. Supplies are running out, and the factories that build these trucks remain closed. Stores across the nation began increasing incentives in March, when the first stay-at-home orders were issued, in a bid to continue luring buyers into showrooms. They also launched online sales channels, or expanded their existing digital business. Sales nonetheless plummeted in April 2020, but in-demand vehicles, like the Ram 1500 and the Chevrolet Silverado, are still selling relatively well thanks in part to the aforementioned incentives. Pickups outsold sedans for the first time in April 2020, according to The Detroit News, by 17,000 units. The problem is that General Motors, Fiat Chrysler Automobiles (FCA), and Ford temporarily closed their factories in March. "The pipeline is very dry," said Mike Maroone, the CEO of a large dealership group named Maroone USA, in an interview with Automotive News. He told the publication his Chevrolet stores are sitting on a 30-day supply of the Silverado, which is one of America's best-selling vehicles. "That is a problem for us," he concluded. Coronavirus-related lockdowns and factory closures compound problems already faced by dealerships who represent General Motors-owned brands. They entered 2020 with a thinner inventory than a year earlier due to the 40-day United Auto Workers (UAW) strike that paralyzed the company late in 2019, and the 0%, 84-month offers announced in March have sapped supply. Ram wasn't affected by a strike, but it has relied heavily on generous incentives to move trucks off lots. Ford, on the other hand, limited incentives to 2019 models. Inventory levels differ greatly from region to region. The national average for the Silverado stood at an 82-day supply in March 2020, down from 120 in March 2019. Ram stores had a 114-day supply of the 1500 (compared to 134 a year earlier), while Ford bucked that trend with a 111-day supply versus 84 in 2019. Don't panic if you're in the market for a truck; we're not facing a complete drought. Automotive News added that America's light-duty pickup inventory could fall to 400,000 units by the end of May, and drop further to 260,000 units in June. For context, there were about 700,000 light-duty trucks in stock in May and June of 2019. That's unquestionably a sharp drop, but there will still be over a quarter of a million trucks to choose from.