2012 Black 100th Anniversary Edition Convertible Manual Heated Leather Nav!!! on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevrolet Silverado 1500 Custom Sport Quick Spin

Coincidentally, the week we had the 2015 Chevrolet Silverado 1500 Custom Sport a friend asked, "What would you buy if you could only have one vehicle for everything?" After a week's driving and trailer hauling, very close to first choice would be an American pickup. They're all so good now, you can't lose. And as we found in the Chevy you can go anywhere and haul anything, and you pay no penalty for capability until you try to find an open space on the street to park. Nicely equipped versions like the Custom Sport aren't cheap, but if you need a truck and you like the look of this one, it is really good. Driving Notes The cabin is big and inviting, and everything in it is big and inviting. The materials are nice enough to look and feel swanky but not so lavish that you're afraid to get them dirty. The seats are sized for adult male bears but they don't swallow you up. The sunroof is big enough to be an observatory. It's also quiet. The only time it gets mildly unruly is when you call for power and the engine has to downshift a few gears, otherwise you don't hear the exhaust unless you roll down the window. It looks like it was designed with a T-square. I quite like it, the body-colored bumpers toning things down, the 20-inch wheels doing a much better job of filling those ample arches than the standard 17-inchers. The truck is built for people who take their work and all their gadgets with them. The front console has three USB ports, two 12-volt cigarette lighter ports, and a three-prong 110-volt outlet. The giant cubby at the base of the console has an insert to hold a clipboard or a small tablet. The abyss under the center armrest has one more 12V cigarette lighter, two more USB ports, an SD card reader, and another specialized holder for something the size of a small tablet. There's a WiFi hotspot so the streaming never has to stop. The Chevrolet navigation was trouble-free as usual, and you can input destinations on a QWERTY touchscreen keyboard. Every nav system should be so solid. The Silverado has some of the best feature implementations we've encountered in any vehicle. The lane departure warning and park assist systems don't vibrate the steering wheel, they vibrate the seat. The left, right, and middle of the seat bottom will pulse as necessary, an intuitive, peripheral way to deliver a message that doesn't interrupt your primary focus. The rear-view camera is no longer offset, it's centered.

2016 Chevy Volt wins Green Car of the Year

The award ceremony for the 2016 Green Car Of The Year announcement at the LA Auto Show today started with a joke video by juror Jay Leno. Showing of a restored and refurbished 100-year-old Detroit Electric EV, Leno said that while there were a lot of different powertrains in the running this year, he didn't expect any German diesels to win. Yuk yuk. There was no doubt that Leno was right; there were no diesels in the finalist's circle. The winner this year was the new, second-generation Chevy Volt, a plug-in hybrid with a 53-mile electric range and 106 MPGe. The first-gen car won the title five years ago, making the Volt the first model to be crowned Green Car Of The Yera more than once. The other finalists this year were the Audi A3 E-Tron, the new Toyota Prius, the Hyundai Sonata, and the Honda Civic. One of Green Car Journal's most important factors in deciding the winner is widespread availability, said Green Car Journal editor Ron Cogan as he announced the award. Qualifying vehicles also have to be on sale by January 1st of the award year (in this case, 2016). For the record, AutoblogGreen readers also picked the Volt to win in our poll a few months ago with 42 percent of the vote. Second place was the Prius, with 21 percent. Earlier this year, Green Car Journal had to strip the awards from two diesel vehicles, the 2009 VW Jetta TDI, which won in 2008, and the 2010 Audi A3 TDI, the 2010 winner. We enjoyed our seat time in the new Volt, and you can read our review here. Related Video: