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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Mopar Hellephant is sold out, but here are 4 other awesome crate V8s to try

Despite a relatively enormous $30,000 price tag, Mopar's 1,000-horsepower supercharged Hellephant crate engine sold out in just 48 hours. Some enthusiasts may have missed out on the crazy engine due to lack of funds, or they just assumed there would still be some Hellephants down the line. But worry not, swap-happy gearheads. There are plenty of V8s in the world to pick from, and we highlighted four favorites. They're not as powerful, but they're all cheaper, and still have a lot to offer. Mopar 6.2L Hellcrate Odds are a lot of prospective Hellephant buyers were Mopar fans to begin with, so we'll start the list with the next-most-potent offering: the Hellcrate. This is the same supercharged 6.2-liter V8 found under the hood of the Dodge Charger and Challenger Hellcats and the Grand Cherokee Trackhawk. It makes 707 horsepower and 650 pound-feet of torque like those cars, too. It's also about $10,000 cheaper than the Hellephant engine at $20,020, and that leftover money can be used to finish the project or for aftermarket upgrades to get it closer to the Hellephant's output. GM LS9 6.2L The Hellcrate isn't the only factory supercharged crate engine on the market. From General Motors comes the supercharged 6.2-liter LS9 V8. This is the engine that was used in the C6 Corvette ZR1. At 638 horsepower and 604 pound-feet of torque, it doesn't make as much power or torque as the Hellcrate. But it does boast a dry sump oil system. So instead of pumping oil out of a pan at the bottom, the engine uses an oil tank mounted remotely that pumps oil into the engine. This means the engine is shorter overall, and can be mounted lower for a better center of gravity. It also means that there's almost no risk of running the engine dry in hard cornering, as could happen with a normal oil sump where the oil can slosh to the side without the oil pump. Basically, it offers some major benefits if you want supercharged V8 power for a road course car. It's also a tad cheaper than the Hellcrate at $18,149. But get one while you can, because GM is only selling what's left from when it was building the C6 ZR1. Ford Aluminator 5.2XS Our pick from the Blue Oval lacks a supercharger, but it's still pretty sweet.

NHTSA investigates 1.7 million GM SUVs for windshield wiper failures

WASHINGTON - The U.S. National Highway Traffic Safety Administration (NHTSA) said on Tuesday it is investigating whether General Motors should recall an additional 1.7 million sport utility vehicles due to an issue with windshield wiper failures. GM in August 2016 recalled 367,800 2013 GMC Terrain and Chevrolet Equinox SUVs in the United States to address the problem. But after receiving 249 complaints about similar problems, the federal agency said it is probing whether the recall should be expanded to include an additional 1.7 million vehicles from the 2010-2016 model years. The automaker said it is cooperating with the NHTSA review. GM said it recalled the 2013 GMC Terrain and Chevrolet Equinox SUVs "because warranty data showed a higher-than-expected failure rate," adding it has continued to monitor field data on other model years of those vehicles. GM noted that no crashes or injuries related to the issue have been reported. The Detroit-based automaker said the recalls were prompted after a GM Canada brand quality manager reported a potential safety issue relating to reports of windshield wiper failures in Canada through GM's "Speak Up For Safety," program in late 2015. The data showed significantly higher field incidents in parts of Canada, which prompted a June 2016 recall there. Over the next two months, a higher number of U.S. reports prompted a U.S. recall, the company added. In the 2016 recall, GM said the front-wiper module would be replaced with a module that has a water deflector and, if needed, dealers would fill the water management hole and drill a new small hole in a different location.(Reporting by David Shepardson, editing by G Crosse)Related Video: Government/Legal Recalls Chevrolet GM GMC SUV