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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Callaway rolls out radical Corvette C7 GT3-R at Hockenheim

Leave it to Callaway to take a badass Corvette and make it even more so. Case in point: the new Callaway Corvette C7 GT3-R you see here. It made its big debut this past weekend during the season finale for the ADAC GT Masters series at the legendary Hockenheimring – the on-again, off-again home of the German Grand Prix. Why in Germany, you ask? Because that's where Callaway Competition is based. The racing division got its start in Heilbronn as Woeher & Ciccone back in 1985. It joined with US-based Callaway Cars in 1988 to distribute its modified Corvettes in Europe, and branched out into constructing racing cars in 1994. And this is its latest project. Designed in partnership between Callaway Competition in Germany and Canadian designer Paul Deutschman, the new GT3-R replaces the previous C6-based Z06.R GT3. It packs a 6.2-liter V8 pumping 600 horsepower through an X-Trac six-speed sequential gearbox. And as you can see, it sure looks the part. Callaway will be offering the new GT3-R to privateer teams for entry in a variety of racing series around the world. But it'll also be fielding the example you see here, sponsored by Whelen Engineering that – like Callaway Cars – is based in Connecticut. Callaway Corvette C7 GT3-R World Debut at Hockenheim October 3, 2015 Hockenheim, Germany – October 3, 2015 – This weekend's ADAC GT Masters Season Finale was the backdrop for the unveiling of Callaway Competition's new Callaway Corvette C7 GT3-R. Following a brief presentation to media and invited guests, the successor of the C6-based Callaway Z06.R GT3 was displayed to the public for the first time on October 3, 2015 at the Hockenheimring in Germany. Constructors of GT race cars since 1990 and based in Leingarten Germany, Callaway Competition possesses a wealth of experience, technical know-how and a broad network of specialized professional partners. These elements were crucial to conduct such a large undertaking. After nearly two years of comprehensive planning, intensive development and expert fabrication of vehicle components, Callaway Competition completed the first C7 GT3-R just a few weeks ago. Its striking design comes as a result of the collaboration between Canadian designer Paul Deutschman and team owners Giovanni Ciccone and Ernst Wohr. Mike Gramke, Uwe Hoffmann, Florian Mohring and Andre Zanke were also heavily involved in the vehicle's development.

Can Fernando Alonso win Indy? Here's why and why maybe not

SPEEDWAY, IN – The month of May has been a joy ride for Fernando Alonso at Indianapolis Motor Speedway. The two-time Formula 1 champion came to Indy having never turned left in a race car without also turning right. But he acquired such a feel for Indy's 2 1/2 -mile rectangle during a month of practice and qualifying that he's considered a strong contender to win the 101st Indianapolis 500 on Sunday, rookie or not. "You're not trying to bring somebody on who has very little experience driving very high-performance cars," said 2003 Indy 500 winner Gil deFerran, who this month has helped Alonso learn the nuances that make the speedway such a tough place to conquer. "I suppose it would be a little bit different if you were dealing with a younger, much less experienced person." Driving a McLaren Honda from the potent Andretti Autosport team, Alonso was consistently near the top of the speed charts in practice, he qualified fifth fastest at 231.300 mph, and he handled runs in heavy traffic like a driver who'd done it many times before. But those were the prelims. The race is another creature. "The car felt the best (it has) in the last two weeks. I was making some moves, taking some different lines. I am extremely happy." Other drivers say the speedway looks different on race day when the crowd, expected to top 300,000, fills the grandstands and makes an already narrow track seem even tighter. The three-wide rolling start is something Alonso has never experienced, and he will see the green flag from the middle of the second row between Takuma Sato and J.R. Hildebrand. And the space he'll be given by his competitors in the first 180 laps may disappear In the last 20 when it's every driver for themselves. Can a rookie like Alonso win this race? Absolutely, as Andretti driver Alexander Rossi showed last year when his team used a fuel-mileage strategy to win in his first taste of Indy. We're talking about Fernando Alonso here, who easily could show his rookie stripes to the rest of the field most of the day. His best lap in Friday's final practice, 226.608, was fifth fastest in the field and, more important, he said the car felt comfortable in heavy traffic. "The car felt the best (it has) in the last two weeks," Alonso said. "I was making some moves, taking some different lines.