1995 Chevrolet Corvette Base Hatchback 2-door 5.7l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Corvette owner finds stolen car, but can't get it back [w/video]

It's not too uncommon to hear about owners being reunited with their stolen cars decades after reporting them missing. The story of Terry Dietrich in Georgia starts that way with police finding her lost 1972 Chevrolet Corvette after over 40 years. However, this case takes a different turn because unless she wants to bid on it, Dietrich's likely not getting the 'Vette back. Just six months after purchasing it in 1972, Dietrich's blue Corvette was stolen in Georgia, and in 1975 the sports car found its way to a man in North Carolina. He kept the car right up until his death just a few months ago, and that's when restorer Gary Green bought the 'Vette from his widow, according to Yahoo Autos. Unfortunately, after acquiring the Corvette, Green found some major discrepancies. For one thing, the listed VIN pointed to a '69 convertible, and there was a different serial number on the frame. Green reported the problem to the local police, and they figured out it was the 'Vette Dietrich lost over four decades ago. Consequently, the cops impounded it. The issue now arises that while Dietrich is the victim of the theft, she isn't technically the car's last legal owner. After the Corvette was stolen, she reported the crime to her insurance company, and it paid on the claim, which essentially forfeited her ownership. To make matters slightly more confusing the company can't find the title on the 'Vette either, according to Yahoo Autos. That leaves the well preserved 'Vette sitting in a police impound lot. It will likely go to auction.

Ford Police Interceptors dominate Michigan State Police testing

Once again, Ford Motor Company builds the fastest police vehicles. The Blue Oval touted the news in an official release following Michigan State Police and Los Angeles County Sheriff's Department testing. Ford did very well. Except for one acceleration metric – zero to 10 miles per hour – the Blue Oval's Taurus and Explorer-based cop cars were the quickest, with particular praise coming for the EcoBoost-powered models, which bested Chevrolet and Dodge's V8-powered variants. Dearborn's products also posted the fastest average times around MSP's vehicle dynamics course. But it wasn't all positive for Ford. The only four-cylinder in the contest, the 2.0-liter, EcoBoost Ford SSP Sedan, had both the lowest top speed, 120 mph, and the slowest acceleration figures. It was also the slowest in track testing. Ford's products also failed to match the braking and top speeds of its rivals from Detroit and Auburn Hills – the rear-drive Charger Pursuit posted the best braking stats of the entire test, while the V8-powered Chevrolet Caprice hit the highest top speed, at 155 mph. Ford did score a top speed award, among SUVs, but at 132 mph, the naturally aspirated Police Interceptor Utility had to share its award with the equally fast, rear-drive Chevrolet Tahoe. The LA County Sheriff's timing isn't publicly available, but according to Ford, the EcoBoost-powered police cars put on a similarly impressive show for cops on the West Coast. We've assembled a spreadsheet on Google Docs that offers an easy to browse comparison of the different stats assembled by the Michigan State Police, and divided the vehicles between standard V6-powered sedans, high-performance sedans (EcoBoost and V8 models), and SUVs. You can check it out here. Related Video: