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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Ranking full-size pickup trucks by the size of their discounts

Each and every month, full-size pickup trucks dominate the new-car sales reports in America. It's been that way for years — the Ford F-Series has been America's best-selling vehicle for 38 consecutive years — and it's not going to change any time soon. With that in mind, we've compiled this list of discounts on brand-new full-size pickup trucks using data provided by Truecar, including their average retail prices, average transaction prices and discounts in dollars and percentage off list price. We've also created a visualization of the best deals Americans are scoring on the three best-selling models in America. If you're looking for the absolute biggest discount you can find on a new truck, look no further than your nearest Ram dealership, then scour the lot for a leftover 2019 1500 model. Buyers are averaging nearly 13% off the cost of the 2019 Ram, paying an average transaction cost of $41,667. That's $6,071 off the average retail price, which equals the best truck deal in October. The 2020 edition isn't discounted nearly as far, averaging $2,852 off for an average transaction price of $48,904. The next best deal is on the 2019 Ford F-150; its average transaction price of $43,064 equals $3,843 off its sticker price. The 2020 F-150's $2,810 discount means buyers are paying around $47,300. They should know, though, that a brand-new model is coming for 2021, so we'd expect bigger discounts on remaining 2020 inventory in the coming months. Moving to General Motors, the best deal you'll find is on leftover 2019 Chevy Silverado 1500s, which are selling for an average of $47,043. That's $2,852 off the sticker price. Interestingly, 2020 Silverados are seeing slightly lower transaction prices at $46,009, but with a smaller average discount of $1,693. The 2020 GMC Sierra is mechanically similar to the Chevy, but aimed at buyers who want a bit more luxury. That's reflected in the 2020 Sierra 1500's average transaction price of $54,491, which is $2,131 off its sticker. If pickup trucks aren't your thing, take a look at this list of the best new car deals in America based on the percentage discount off their suggested asking prices here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide.

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.