1972 Coupe With Matching Numbers on 2040-cars

Auto blog

Why does Chevy want to trademark Camaro Krypton?

The Chevrolet Camaro and Ford Mustang have the type of long-lived rivalry that is often found in the pages of comic books. Is the Camaro the Kryptonite to the Mustang's Superman, though? We might get to find out soon, if two recent trademark filings are any hints. On May 5, General Motors filed trademarks in the US for both Krypton and Camaro Krypton (not pictured above). While the move seemed potentially timed with the release of Batman v Superman: Dawn of Justice next year, engineer Al Oppenheiser shot that theory down to The Detroit Free Press. "I think that's just Internet buzz, which is great," he said to the newspaper about the alleged connection. "It's another thing about this segment of cars: there's always Internet buzz." Rather than a special edition connected to next the superhero film, Oppenheiser speculated something else. "Sometimes when we come up with a new color in our studios, they just apply [for a trademark] in case we ever use it," he said to The Detroit Free Press. "We never said we're going to do anything with that color." Still, as Superman's home planet and part of the name for the mineral that can harm him, Krypton undoubtedly has a superhero connection. To maintain the link to the comics, such a color would likely be a shade of green. Although, depending on the depiction in the books, the exact hue can vary between bright neon and a darker tone. Related Video:

2017 Chevy Cruze Hatchback updated with utility and style

Ford, Hyundai, Kia, and Scion all have compact hatches on offer, and now Chevrolet joins the fray with the 2017 Cruze Hatchback. Based on the second-generation Cruze, the new body style offers an economical way of scoring a total of 42 cubic feet of cargo space without upgrading to a crossover. Like the sedan, the new hatch comes to market with a turbocharged 1.4-liter four-cylinder good for 153 horsepower and 177 pound-feet of torque. That's it – no naturally aspirated engines here. That engine will be paired with either a six-speed manual or a HydraMatic six-speed auto. Fuel economy should be just as impressive as the sedan, projected to hit 40 miles per gallon on the highway. While looks are subjective, we think that the Cruze Hatchback may be sharper-looking than the sedan. The long, pointy nose looks more balanced with the long roof. The rear end looks good, but that rear aperture is awfully tiny and sits above a high rear bumper – not ideal for a vehicle that consumers will buy because of its versatility. We've got a small gallery from the media scrum at the Cruze Hatchback's Detroit debut above, as well as full video of the press conference with live reaction below. Have a look. Chevrolet Introduces 2017 Cruze Hatch HERE'S THE STORY Ahead of its debut at the North American International Auto Show, Chevrolet today introduced the 2017 Cruze Hatchback. Developed with all the technologies and dynamic driving attributes of the all-new 2016 Cruze sedan, the new hatch adds a functional and sporty choice for customers. It joins Colorado and Trax as the latest Chevrolets to push into new segments. PRODUCT DETAILS The Cruze Hatch has the same, class-leading 106.3-inch (2,700 mm) wheelbase as sedan models, but features a unique roof and rear-end structure – including wraparound taillamps and an integrated spoiler at the top of the liftgate. It opens to offer 18.5 cubic feet (524 liters) of cargo space behind the rear seat. With the rear seat folded, cargo space expands to 42 cubic feet (1,189 liters). ON SALE Fall 2016 QUOTABLE "With 9 percent market growth in small hatchbacks last year, it's the perfect time to bring the Cruze Hatch to America," said Alan Batey, president, General Motors North America and Global Chevrolet.

Recharge Wrap-up: Elio TV ads, Waivecar free EV carsharing

Waivecar is a new carsharing service that allows users two free hours of EV driving. The rentals are paid for with advertising, and each Chevrolet Spark EV in the fleet has an ad board affixed to its roof. So, while the driver enjoys free use of the car, the organizations buying the ads get exposure wherever the user goes. Drivers pay $5.99 per hour past the first two free hours of use. The company is undergoing a three-month trial in Venice Beach and Santa Monica before considering possible expansion. "We're giving to the lower-income people that need cars," says Waivecar CEO Isaac Deutsch. Read more at Green Car Reports. Volkswagen CEO Matthias Mueller is calling for a reworking of European emissions testing. He feels it is time to adapt the tests so that lab results more closely reflect those of real-world driving. "The industrywide discrepancies between official test results and actual usage is no longer tolerable," says Mueller. "We, the industry, need to take a new path." He also says he will make VW more environmentally friendly, and that the automaker plans to roll out 20 new electric vehicles by 2020. Additionally, Mueller is urging politicians to support the building of charging infrastructure. Read more at Bloomberg Business. Elio Motors has launched its first television ad campaign. The 30- and 60-second spots for the three-wheeled EV are titled "Own The Future," and will air on a variety of cable networks including ESPN, Fox News and National Geographic. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle," says Elio Motors Founder and CEO Paul Elio. "As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign." Read more in the press release below. Elio Motors Continues Momentum with Launch of First National Television Advertising Campaign PHOENIX, Jan. 26, 2016 /PRNewswire/ -- Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800. The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing.