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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Chevrolet Camaro design teased

Chevrolet just can't seem to help itself from continuing to tease the next-gen Camaro. The pony car gets its official debut at a big event on Detroit's Belle Isle on May 16, but the upcoming model's new exhaust, suspension components, and wheels are already well known. With this latest taste, we're finally getting an official glimpse at what the coupe actually looks like. The 2016 Camaro's shape hasn't completely been a secret, and even Chevy showed it testing while covered in camouflage in March. Still, these shots are a great opportunity to check out some undisguised details for the new model. The styling is supposed to be "more athletic," according to Chevy, and the aluminum hood looks especially good with crisp, straight lines forming the design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes," GM global design boss Ed Welburn said in a statement. These two photos suggest a more angular, futuristic shape for the upcoming pony car. We're looking forward to seeing it all in a couple weeks. Sculpted Exterior Reflects 2016 Camaro's New Athleticism 2015-04-30 DETROIT – For the all-new 2016 Chevrolet Camaro, the design team set out to create a leaner, more athletic design that complemented the new driving experience. "The Camaro went to the gym and came out with a lithe, more athletic physique for the sixth generation," said Ed Welburn, vice president, GM Global Design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes." The exterior design vocabulary is defined by complex shapes, which appear to be form-fitted around the mechanical components. Every shape and surface detail is a skilled, artistic collaboration of hand and digital sculpting. Camaro's new design details draw the eye into the design. For example, the new aluminum hood features powerful, smoothly curved sculpted forms accented with sharp creases. As a result, the hood appears to be shrink-wrapped around the engine. Similarly, the new Camaro retains the broad, dramatic rear fenders that became a defining feature of the award-winning Gen 5 Camaro. The design is updated with greater detailing, including a subtle crease running parallel to the fender edge. The effect makes the new Camaro look even lower and wider despite having a slightly smaller footprint than its predecessor.

Autoblog Minute: Finalists announced for 2016 Tech of the Year award

Here are the finalists for Autoblog's 2016 Technology of the Year award. Autoblog's Chris McGraw reports on this edition of Autoblog Minute, with commentary from Autoblog executive producer Adam Morath, AutoblogGreen editor-in-chief Sebastian Blanco, and Autoblog senior editor Alex Kierstein. Show full video transcript text [00:00:00] It's Fall here in Detroit and for us that means it's time for football, autumn beers, and the fourth annual Autoblog Tech of the Year awards. I'm Chris McGraw and this is your Autoblog Minute. Tech of the Year is one of our favorite things here at Autoblog. It's a time when we get celebrate all the best tech from the industry we love most. [00:00:30] - [00:01:00] [Commentary form Adam Morath, Sebastian Blanco, Alex Kierstein] Past winners include, Tesla's Supercharger network, FCA's Uconnect system and the BMW i8. In 2016 we're doing something a little different for Tech of the Year. We've separated our award into two categories. One award for best tech car, and a second award for best technology of the year. The nominees for best car in 2016 are: [00:01:30] the Tesla Model S, the Chevrolet Volt, and the BMW 7 series. The nominees for best tech in 2016 are: Apple CarPlay, Android Auto, Volkswagen's MiB II with AppConnect, Ford Sync 3, Audi's Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. [00:02:00] We're going to announce Autoblog's Tech of the Year winners in January at the 2016 North American International Auto Show, in Detroit. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Green BMW Chevrolet Ford Hummer smart Tesla Volkswagen Volvo Technology Infotainment Autoblog Minute Videos Original Video